{"id":3208,"date":"2019-11-12T11:58:16","date_gmt":"2019-11-12T16:58:16","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3208"},"modified":"2019-11-12T11:58:16","modified_gmt":"2019-11-12T16:58:16","slug":"today-is-1-in-key-demo-for-200-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/11\/12\/today-is-1-in-key-demo-for-200-weeks\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 200 WEEKS"},"content":{"rendered":"\n

TODAY Posts 5-Month Highs in Total Viewers<\/strong><\/p>\n\n\n\n

TODAY Tops GMA in Total Viewers Monday<\/strong> <\/p>\n\n\n\n

NEW\nYORK \u2013 November 12, 2019 \u2013 TODAY was the number-one morning show last week\ntopping \u201cGood Morning America\u201d in the key demo A25-54. The win marks 200 out of\n202 weeks in first place. TODAY also won in total viewers Monday.  TODAY\nposted five-month highs in total viewers, delivering its largest audience since\nMay.<\/p>\n\n\n\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n
\n Program<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P2+<\/strong>\n <\/td><\/tr>
\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td><\/tr>
\n TODAY<\/strong>\n <\/td>\n 1.03<\/strong>\n <\/td>\n 1,249<\/strong>\n <\/td>\n 0.69<\/strong>\n <\/td>\n 887<\/strong>\n <\/td>\n 3,904<\/strong>\n <\/td><\/tr>
\n CBS THIS MORNING\n <\/td>\n 0.62\n <\/td>\n 746\n <\/td>\n 0.39\n <\/td>\n 501\n <\/td>\n 3,002\n <\/td><\/tr>
\n GOOD MORNING AMERICA\n <\/td>\n 0.96\n <\/td>\n 1,160\n <\/td>\n 0.60\n <\/td>\n 772\n <\/td>\n 4,049\n <\/td><\/tr><\/tbody><\/table>\n\n\n\n


\nTODAY averaged 1.249 million A25-54 viewers, leading GMA by\n+89,000 (+8%) and CBS This Morning by +503,000 (+67%)<\/strong><\/p>\n\n\n\n