{"id":3183,"date":"2019-10-29T12:41:01","date_gmt":"2019-10-29T16:41:01","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3183"},"modified":"2019-10-29T12:41:01","modified_gmt":"2019-10-29T16:41:01","slug":"3183","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/10\/29\/3183\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS"},"content":{"rendered":"\n

<\/h2>\n\n\n\n

TODAY Tops GMA in Total Viewers and the Key Demo for the\nWeek <\/strong><\/p>\n\n\n\n

TODAY Posts 5-Month\nHighs in Total Viewers and Key Demo, Grows More than GMA and CBS Combined Week\nOver Week <\/strong><\/p>\n\n\n\n

TODAY Wins 198 out of\n200 Weeks in A25-54<\/strong><\/p>\n\n\n\n

TODAY Wins 50 Straight\nMonths in Key Demo  <\/strong><\/p>\n\n\n\n

NEW YORK \u2013 October 29, 2019 \u2013 TODAY was\nthe number-one morning show outright last week topping \u201cGood Morning America\u201d\nin total viewers, A25-54 and A18-49. TODAY has now won 198 out of 200 weeks in\nthe key demo. TODAY also posted five-month highs in total viewers and the key\ndemo, delivering its largest audience since May. Versus the prior week,\nTODAY posted the biggest audience gains across the board, more than GMA and CBS\ncombined.<\/p>\n\n\n\n

TODAY won the month of October in the key\ndemo marking its 50th straight month in first place. TODAY\u2019s \u201cOctober to\nRemember\u201d featured special guest appearances by Michelle Obama, Tom Hanks,\nMonica Lewinsky, Micheal Jordan, Victoria Beckham, Dame Julie Andrews, Eddie\nMurphy, Magic Johnson, Lin-Manuel Miranda and more. Month over month, TODAY was\nthe only morning news program to grow in total viewers while narrowing the\ntotal viewer gap with GMA by 15%. Additionally, TODAY added more A25-54 viewers\nthan GMA and CBS combined, increasing its demo lead over GMA by 67%.  <\/p>\n\n\n\n

TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n

WEEK OF OCTOBER 21-27<\/strong><\/p>\n\n\n\n
\n Program<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P2+<\/strong>\n <\/td><\/tr>
\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td><\/tr>
\n TODAY<\/strong>\n <\/td>\n 0.97<\/strong>\n <\/td>\n 1,171<\/strong>\n <\/td>\n 0.66<\/strong>\n <\/td>\n 854<\/strong>\n <\/td>\n 3,625<\/strong>\n <\/td><\/tr>
\n CBS THIS MORNING\n <\/td>\n 0.60\n <\/td>\n 729\n <\/td>\n 0.37\n <\/td>\n 482\n <\/td>\n 2,758\n <\/td><\/tr>
\n GOOD MORNING AMERICA\n <\/td>\n 0.91\n <\/td>\n 1,098\n <\/td>\n 0.59\n <\/td>\n 759\n <\/td>\n 3,745\n <\/td><\/tr><\/tbody><\/table>\n\n\n\n

TODAY averaged 1.244\nmillion A25-54 viewers, leading GMA by +88,000 (+8%) and CBS This Morning by\n+506,000 (+69%)<\/strong><\/p>\n\n\n\n