{"id":3119,"date":"2019-09-10T11:22:45","date_gmt":"2019-09-10T15:22:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3119"},"modified":"2019-09-10T11:22:45","modified_gmt":"2019-09-10T15:22:45","slug":"today-wins-total-viewers-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/10\/today-wins-total-viewers-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS TOTAL VIEWERS &amp; KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers for the 13th Week This\nSeason and Wins 191 out of 193 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 14-Week High in Total Viewers, Doubles the Combined\nGains of ABC and CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 September 10, 2019 \u2013 TODAY was the number-one\nmorning show outright last week topping \u201cGood Morning America\u201d in total\nviewers, A25-54 and A18-49 for the 13th time this season. TODAY\u2019s key demo win\nmarks 191 out of 193 weeks in first place. TODAY also posted its largest total\nviewer audience since the week of May 27, a 14-week high. Versus the prior\nweek, TODAY\u2019s total viewership more than doubled the combined gains of CBS and\nGMA, and its &nbsp;demo lead over GMA grew by 67%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is posting its closest total viewer\nmargin versus GMA in seven seasons and its largest total viewer lead over CBS\nin three seasons.&nbsp; Additionally, just 66,000 total viewers separate TODAY\nand GMA for the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.99<\/strong>\n  <\/td><td>\n  <strong>1,199<\/strong>\n  <\/td><td>\n  <strong>0.69<\/strong>\n  <\/td><td>\n  <strong>895<\/strong>\n  <\/td><td>\n  <strong>3,867<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.62\n  <\/td><td>\n  751\n  <\/td><td>\n  0.38\n  <\/td><td>\n  496\n  <\/td><td>\n  2,926\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.95\n  <\/td><td>\n  1,149\n  <\/td><td>\n  0.60\n  <\/td><td>\n  779\n  <\/td><td>\n  3,832\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.199 million A25-54 viewers, topping GMA\nby +50,000 (+4%) and CBS This Morning by +448,000 (+60%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s best\n     A25-54 delivery in 13 weeks (since the week of 6\/3\/2019)<\/li><li>Vs. prior week, TODAY\u2019s\n     demo audience jumped +9% (+103,000) vs. GMA +8% and CBS -2%.&nbsp; TODAY\n     increased its A25-54 lead over GMA by 67% and CBS by 35% compared to prior\n     week.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 895,000 A18-49 viewers, +116,000 (+15%)\nahead of GMA and +399,000 (+80%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its highest\n     A18-49 average in 15 weeks (since the week of 5\/20\/2019)<\/li><li>Week-over-week, TODAY\n     rose +14% (+109,000) vs. GMA +9% and CBS -7%.&nbsp; TODAY improved its\n     A18-49 advantages over both GMA (up 71%) and CBS (60% higher) compared to\n     prior week.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.867 million total viewers, outperforming\nGMA by +35,000 (+1%) and CBS by +941,000 (+32%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY hit a 14-week high\n     among total viewers (best since week of 5\/27\/2019), its best advantage\n     over CBS since week of 6\/3\/2019, and biggest lead over GMA since week of\n     4\/15\/2019 (20 weeks)<\/li><li>Vs. prior week, TODAY\u2019s\n     total viewership &nbsp;grew by +266,000 &nbsp;(+7%), more than doubling\n     the combined gains of GMA and CBS. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE (9\/24\/2018-9\/1\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among total viewers, TODAY is seeing its largest lead over\nCBS season-to-date in 3 seasons and its narrowest gap vs. GMA in 7 seasons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer\n     advantage over CBS is up 17% vs. the same period last season (+876,000 vs.\n     +746,000 last season)<\/li><li>Only 66,000 viewers\n     separate TODAY and GMA, which is 10% closer than the same point last\n     season<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers for the 13th Week This Season and Wins 191 out of 193 Weeks in A25-54 TODAY Posts 14-Week High in Total Viewers, Doubles the Combined Gains of ABC and CBS NEW YORK \u2013 September 10, 2019 \u2013 TODAY was the number-one morning show outright last week topping \u201cGood Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/10\/today-wins-total-viewers-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS TOTAL VIEWERS &amp; KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS TOTAL VIEWERS &amp; KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/10\/today-wins-total-viewers-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 WINS TOTAL VIEWERS &amp; 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