{"id":3109,"date":"2019-09-04T11:33:11","date_gmt":"2019-09-04T15:33:11","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3109"},"modified":"2019-09-04T11:33:11","modified_gmt":"2019-09-04T15:33:11","slug":"today-is-1-in-key-demo-16","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/04\/today-is-1-in-key-demo-16\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 190 out of 192 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts 11-Week High in Total Viewers<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Closest Total Viewer Margin Vs. GMA In 7\nYears, Best Total Viewer Lead Vs. CBS in 3 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 September 4, 2019 \u2013 TODAY was the number-one\nmorning show last week topping \u201cGood Morning America\u201d in the key demo A25-54.\nThe win marks 190 out of 192 weeks in first place. TODAY also posted its\nlargest total viewer audience since the week of June 10, an 11-week high.&nbsp;\nSeason to date, TODAY is posting its closest total viewer margin versus GMA in\nseven seasons and its largest total viewer lead over CBS in three\nseasons.&nbsp; Additionally, just 68,000 total viewers separate TODAY and GMA\nfor the season. <\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.90<\/strong>\n  <\/td><td>\n  <strong>1,096<\/strong>\n  <\/td><td>\n  <strong>0.61<\/strong>\n  <\/td><td>\n  <strong>785<\/strong>\n  <\/td><td>\n  <strong>3,601<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.63\n  <\/td><td>\n  764\n  <\/td><td>\n  0.41\n  <\/td><td>\n  536\n  <\/td><td>\n  2,838\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.88\n  <\/td><td>\n  1,066\n  <\/td><td>\n  0.55\n  <\/td><td>\n  717\n  <\/td><td>\n  3,796\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY averaged 1.096 million A25-54 viewers, leading GMA\nby +30,000 (+3%) and CBS This Morning by +332,000 (+43%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 785,000 A18-49 viewers, +68,000 (+9%)\nahead of GMA and +249,000 (+46%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY more than doubled\n     its A18-49 lead over GMA vs. prior week (+68,000 vs. +27,000 prior week).<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.601 million total viewers +763,000\n(+27%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs. prior week, TODAY\n     added +13,000 total viewers (up +0.4%) This was TODAY\u2019s largest total\n     audience since the week of 6\/10\/2019 (an 11-week high).<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE (9\/24\/2018-9\/1\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY is seeing its largest total viewer lead over CBS\nseason-to-date in 3 seasons and its most narrow gap vs. GMA in 7 seasons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer advantage\n     over CBS is up 18% vs. the same period last season (+875,000 vs. +744,000\n     last season)<\/li><li>Only 68,000 viewers\n     separate TODAY and GMA, which is 7% closer than the same point last season<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 190 out of 192 Weeks in A25-54 TODAY Posts 11-Week High in Total Viewers TODAY Posts Closest Total Viewer Margin Vs. GMA In 7 Years, Best Total Viewer Lead Vs. CBS in 3 Years NEW YORK \u2013 September 4, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/04\/today-is-1-in-key-demo-16\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-3109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/09\/04\/today-is-1-in-key-demo-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 190 out of 192 Weeks in A25-54 TODAY Posts 11-Week High in Total Viewers TODAY Posts Closest Total Viewer Margin Vs. GMA In 7 Years, Best Total Viewer Lead Vs. 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