{"id":3087,"date":"2019-08-13T12:02:28","date_gmt":"2019-08-13T16:02:28","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3087"},"modified":"2019-08-13T12:02:28","modified_gmt":"2019-08-13T16:02:28","slug":"today-is-1-in-key-demo-15","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/13\/today-is-1-in-key-demo-15\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 189 Weeks in Key Demo, Best Streak in Nearly 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nPosts Closest Total Viewer Margin Vs. GMA In 7 Years, Best Total Viewer Lead\nVs. CBS in 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nAugust 13, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. The win marks 189 consecutive weeks in\nfirst place, TODAY\u2019s best demo streak in nearly seven years. No other morning\nnews show has been number one in the demo for as long a streak. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to\ndate, TODAY is posting its closest total viewer margin versus GMA in seven\nseason and its largest total viewer lead over CBS in three seasons.&nbsp; Additionally,\njust 63,000 total viewers separate TODAY and GMA for the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.85<\/strong>\n  <\/td><td>\n  <strong>1,031<\/strong>\n  <\/td><td>\n  <strong>0.57<\/strong>\n  <\/td><td>\n  <strong>736<\/strong>\n  <\/td><td>\n  <strong>3,474<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.55\n  <\/td><td>\n  659\n  <\/td><td>\n  0.33\n  <\/td><td>\n  423\n  <\/td><td>\n  2,593\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.82\n  <\/td><td>\n  995\n  <\/td><td>\n  0.51\n  <\/td><td>\n  654\n  <\/td><td>\n  3,631\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.031 million A25-54 viewers, leading GMA by +36,000 (+4%) and CBS\nThis Morning by +372,000 (+57%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 189 consecutive weeks (best\n     streak in over seven years).&nbsp; No other morning news show has been #1\n     in the demo for as long a streak.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 736,000 A18-49 viewers, +82,000 (+12%) ahead of GMA and +313,000\n(+74%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week,\n     TODAY was up +2% (+17,000) vs. GMA down -2% and CBS down -1%.&nbsp; Versus\n     prior week, TODAY\u2019s A18-49 lead over GMA increased by +71% and increased\n     vs. CBS by +7%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 3.474 million total viewers, +881,000 (+34%) more than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-8\/11\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis seeing its largest total viewer lead over CBS season-to-date in 3 seasons\nand its most narrow gap vs. GMA in 7 seasons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 19% vs. the same period last season\n     (+879,000 vs. +736,000 last season)<\/li><li>Only\n     63,000 viewers separate TODAY and GMA, which is 14% less than the same\n     point last season<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 189 Weeks in Key Demo, Best Streak in Nearly 7 Years TODAY Posts Closest Total Viewer Margin Vs. GMA In 7 Years, Best Total Viewer Lead Vs. CBS in 3 Years NEW YORK \u2013 August 13, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/13\/today-is-1-in-key-demo-15\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/13\/today-is-1-in-key-demo-15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 189 Weeks in Key Demo, Best Streak in Nearly 7 Years TODAY Posts Closest Total Viewer Margin Vs. 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