{"id":3082,"date":"2019-08-06T11:09:47","date_gmt":"2019-08-06T15:09:47","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3082"},"modified":"2019-08-06T11:09:47","modified_gmt":"2019-08-06T15:09:47","slug":"today-is-1-in-key-demo-14","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA for the Week and the July Sweep in the Key Demo&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 188 Weeks in Demo, Best Streak in Nearly 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers Monday and Friday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nShrinks Total Viewer Gap with GMA Year Over Year and Week Over Week <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nAugust 6, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show last week and\nfor the July sweep topping \u201cGood Morning America\u201d in the key demo A25-54. TODAY\nhas now won the key demo for 188 consecutive weeks, its best streak in nearly\nseven years. &nbsp;No other morning news show has been number-one in the demo\nfor as long a streak. TODAY has also won 17 straight sweeps in the demo.&nbsp;\nAdditionally, TODAY won in total viewers last Monday and Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY narrowed\nthe total viewer gap with GMA by 44% versus the same week last year and by 18%\nversus last week.&nbsp; Season-to-date, only 58,000 viewers separate TODAY and\nGMA, and TODAY is posting its biggest lead over CBS in three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK\nOF 7\/29<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.85<\/strong>\n  <\/td><td>\n  <strong>1,033<\/strong>\n  <\/td><td>\n  <strong>0.56<\/strong>\n  <\/td><td>\n  <strong>718<\/strong>\n  <\/td><td>\n  <strong>3,455<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.53\n  <\/td><td>\n  634\n  <\/td><td>\n  0.33\n  <\/td><td>\n  426\n  <\/td><td>\n  2,564\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.5\n  <\/td><td>\n  1.032\n  <\/td><td>\n  0.52\n  <\/td><td>\n  670\n  <\/td><td>\n  3,580\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.033 million A25-54 viewers, leading GMA by +1,000 (+0.01%) and CBS\nThis Morning by +399,000 (+63%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 188 consecutive weeks (best\n     streak in almost seven years) and 204 of the last 205 weeks.&nbsp; No\n     other morning news show has been #1 in the demo for as long a streak.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 718,000 A18-49 viewers, +48,000 (+7%) ahead of GMA and +292,000 (+69%)\nhigher than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 3.455 million total viewers, +891,000 (+35%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 in total viewers on Monday and Friday<\/li><li>TODAY\n     closed the total viewer gap vs. GMA by 44% compared to the same week last\n     season.<\/li><li>TODAY\u2019s\n     total viewer gap vs. GMA 18% closer than prior week.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-8\/4\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis seeing its largest total viewer lead over CBS season-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 19% vs. the same period last season\n     (+881,000 vs. +739,000 last season)<\/li><li>Only\n     58,000 viewers separate TODAY and GMA, which is 16% narrower than the same\n     point last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JULY\nSWEEP<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranked #1 among A25-54 viewers for the 17<\/strong><strong><sup>th<\/sup><\/strong><strong>&nbsp;consecutive\nsweep<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     averaged 1.017 million A25-54 viewers, leading GMA by +46,000 (+5%) and\n     CBS This Morning by +348,000 (+52%)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nwon A18-49 for the 19<\/strong><strong><sup>th<\/sup><\/strong><strong>&nbsp;consecutive\nsweep<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In\n     the July Sweep, TODAY has ranked #1 among A18-49 in 27 of the last 28\n     years<\/li><li>TODAY\n     averaged 722,000 A18-49 viewers, +75,000 (+12%) higher than GMA and\n     +267,000 (+59%) more than CBS<\/li><li>Compared\n     to the July 2018 sweep, TODAY\u2019s A18-49 lead over GMA increased by 42%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 3.446 million total viewers, trailing GMA by -83,000 (-2%) and leading\nCBS by +760,000 (+28%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     represents TODAY\u2019s best total viewer margin vs. GMA during a July sweep in\n     eight years<\/li><li>Compared\n     to the July 2018 sweep, TODAY cut the total viewer gap with GMA by 59%\n     while increasing its lead over CBS by 7%.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for the Week and the July Sweep in the Key Demo&nbsp; TODAY Wins 188 Weeks in Demo, Best Streak in Nearly 7 Years TODAY Tops GMA in Total Viewers Monday and Friday TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week NEW YORK \u2013 August 6, 2019 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-3082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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TODAY Wins 188 Weeks in Demo, Best Streak in Nearly 7 Years TODAY Tops GMA in Total Viewers Monday and Friday TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week NEW YORK \u2013 August 6, 2019 [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/","og_site_name":"NBC News Press Releases","article_published_time":"2019-08-06T15:09:47+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2019-08-06T15:09:47+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/"},"wordCount":497,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2019-08-06T15:09:47+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/08\/06\/today-is-1-in-key-demo-14\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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