{"id":3077,"date":"2019-07-30T12:26:36","date_gmt":"2019-07-30T16:26:36","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3077"},"modified":"2019-07-30T12:26:36","modified_gmt":"2019-07-30T16:26:36","slug":"today-is-1-for-47-straight-months-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/30\/today-is-1-for-47-straight-months-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 47 STRAIGHT MONTHS IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY\nTops GMA in Key Demo for the Month and Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Shrinks Total Viewer Gap\nwith GMA Year Over Year and Month Over Month <\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Closest Total\nViewer Margin Vs. GMA in Seven Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 July 30, 2019 \u2013 NBC\nNews\u2019 TODAY was the number-one morning show for the month of July, topping\nABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won the key\ndemo for 47 straight months (187 consecutive weeks), its best streak in nearly\nseven years. No other morning news show has been number one in the demo for as\nlong a streak.<\/p>\n\n\n\n<p>Additionally, TODAY narrowed\nthe total viewer gap with GMA by 63% year over year and 49% month over\nmonth.&nbsp; Season-to-date, TODAY is posting its closest total viewer margin\nversus GMA in seven years and its biggest lead over CBS in three years.<\/p>\n\n\n\n<p>*Note &#8211; TODAY was retitled last\nWednesday due to live coverage of Robert Mueller\u2019s Congressional testimony. &nbsp;<\/p>\n\n\n\n<p>TODAY HIGHLIGHTS:&nbsp;<\/p>\n\n\n\n<p><strong>JULY 2019 (MONTHLY)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranked #1 among\nA25-54 viewers for the 47<\/strong><strong><sup>th<\/sup><\/strong><strong>&nbsp;consecutive\nmonth<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     averaged 1.018 million A25-54 viewers, topping GMA by +65,000 (+7%) and\n     CBS This Morning by +346,000 (+51%)<\/li><\/ul>\n\n\n\n<p><strong>TODAY won its 52nd\nconsecutive month among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     averaged 723,000 A18-49 viewers, +87,000 (+14%) ahead of GMA and +266,000\n     (+58%) more than CBS<\/li><li>TODAY\u2019s\n     A18-49 lead over GMA rose by 34% compared to the same month last year.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.438\nmillion total viewers leading CBS by 718,000 (+267%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     cut GMA\u2019s total viewer lead by 63% compared to the same month last year.<\/li><li>TODAY\n     reduced the total viewer gap vs. GMA by almost half (49%) compared to\n     prior month.<\/li><\/ul>\n\n\n\n<p><strong>WEEK OF JULY 22-28,\n2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.84<\/strong>\n  <\/td><td>\n  <strong>1,010<\/strong>\n  <\/td><td>\n  <strong>0.56<\/strong>\n  <\/td><td>\n  <strong>716<\/strong>\n  <\/td><td>\n  <strong>3,405<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.54\n  <\/td><td>\n  656\n  <\/td><td>\n  0.34\n  <\/td><td>\n  432\n  <\/td><td>\n  2,645\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.80\n  <\/td><td>\n  963\n  <\/td><td>\n  0.50\n  <\/td><td>\n  648\n  <\/td><td>\n  3,557\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY averaged 1.010\nmillion A25-54 viewers, leading GMA by +47,000 (+5%) and CBS This Morning by +354,000\n(+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 187 consecutive weeks (best\n     streak in seven years) and 203 of the last 204 weeks.&nbsp; No other\n     morning news show has been #1 in the demo for as long a streak.<\/li><li>TODAY\u2019s\n     demo lead over CBS was up 6% week-over-week.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 716,000\nA18-49 viewers, +68,000 (+11%) ahead of GMA and +284,000 (+66%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Versus\n     the same week last season, TODAY\u2019s A18-49 lead over GMA rose by 33%.<\/li><li>Versus\n     prior week, TODAY increased its lead over CBS by 13%.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.405\nmillion total viewers leading CBS by +790,000 (+29%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     closed the total viewer gap vs. GMA by 25% and increased its lead vs. CBS\n     by 6% compared to the same week last season.<\/li><li>TODAY\u2019s\n     total viewer lead vs. CBS was up 13% compared to prior week.<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/24\/2018-7\/28\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among\nA25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY is posting its\nclosest total viewer margin vs. GMA in seven years and its biggest lead over\nCBS in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Only\n     57,000 viewers separate TODAY and GMA, which is 12% narrower than the same\n     point last season<\/li><li>TODAY\u2019s\n     total viewer advantage over CBS is up 19% vs. the same period last season\n     (+880,000 vs. +740,000 last season)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for the Month and Week TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Month Over Month TODAY Posts Closest Total Viewer Margin Vs. GMA in Seven Years NEW YORK \u2013 July 30, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/30\/today-is-1-for-47-straight-months-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 47 STRAIGHT MONTHS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-3077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 47 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/30\/today-is-1-for-47-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 FOR 47 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Key Demo for the Month and Week TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Month Over Month TODAY Posts Closest Total Viewer Margin Vs. 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