{"id":3072,"date":"2019-07-23T13:22:43","date_gmt":"2019-07-23T17:22:43","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3072"},"modified":"2019-07-23T13:22:43","modified_gmt":"2019-07-23T17:22:43","slug":"today-is-1-in-key-demo-13","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/23\/today-is-1-in-key-demo-13\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 186 Weeks in Key Demo, Best Streak in Nearly 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers Tuesday and Thursday <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nShrinks Total Viewer Gap with GMA Year Over Year and Week Over Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nJuly 23, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. The win marks 186 consecutive weeks in\nfirst place, TODAY\u2019s best demo streak in nearly seven years.&nbsp; No other\nmorning news show has been number one in the demo for as long a streak.\n&nbsp;TODAY also won in total viewers last Tuesday and Thursday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally,\nTODAY narrowed the total viewer gap with GMA by a whopping 83% versus last year\nand 61% versus last week.&nbsp; Season-to-date, TODAY is posting its best total\nviewer lead over CBS in three years, and just 56,000 total viewers separate\nTODAY and GMA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.84<\/strong>\n  <\/td><td>\n  <strong>1,016<\/strong>\n  <\/td><td>\n  <strong>0.56<\/strong>\n  <\/td><td>\n  <strong>719<\/strong>\n  <\/td><td>\n  <strong>3,428<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.56\n  <\/td><td>\n  681\n  <\/td><td>\n  0.36\n  <\/td><td>\n  468\n  <\/td><td>\n  2,754\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.78\n  <\/td><td>\n  942\n  <\/td><td>\n  0.48\n  <\/td><td>\n  620\n  <\/td><td>\n  3,460\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.016 million A25-54 viewers, leading GMA by +74,000 (+8%) and CBS\nThis Morning by +335,000 (+49%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 186 consecutive weeks (best\n     streak in almost seven years) and 202 of the last 203 weeks.&nbsp; No\n     other morning news show has been #1 in the demo for as long a streak<\/li><li>TODAY\u2019s\n     demo lead improved over GMA by 80% and over CBS by 7% week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 719,000 A18-49 viewers, +99,000 (+16%) ahead of GMA and +251,000\n(+54%) higher than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 3.428 million total viewers, +674,000 (+24%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 in total viewers on Tuesday and Thursday<\/li><li>TODAY\n     closed the total viewer gap vs. GMA by 83% compared to the same week last\n     year<\/li><li>TODAY\u2019s\n     total viewer gap vs. GMA 61% closer than prior week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-7\/21\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis seeing its largest total viewer lead over CBS season-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 19% vs. the same period last season\n     (+882,000 vs. +740,000 last season)<\/li><li>Only\n     56,000 viewers separate TODAY and GMA, which is 11% narrower than the same\n     point last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information\ncontact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np:\n212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 186 Weeks in Key Demo, Best Streak in Nearly 7 Years TODAY Tops GMA in Total Viewers Tuesday and Thursday TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week NEW YORK \u2013 July 23, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/23\/today-is-1-in-key-demo-13\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3072","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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