{"id":3065,"date":"2019-07-16T11:52:08","date_gmt":"2019-07-16T15:52:08","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3065"},"modified":"2019-07-16T11:52:08","modified_gmt":"2019-07-16T15:52:08","slug":"today-is-1-for-185-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/16\/today-is-1-for-185-straight-weeks\/","title":{"rendered":"TODAY IS #1 FOR 185 STRAIGHT WEEKS"},"content":{"rendered":"\n<p><strong>TODAY\nWins 185 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other\nMorning Show Has Accomplished<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nTops GMA in Total Viewers Monday and Wednesday <\/strong><\/p>\n\n\n\n<p><strong>TODAY\nCuts Total Viewer Gap with GMA by Half Vs. Last Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013\nJuly 16, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. The win marks 185 consecutive weeks in\nfirst place, TODAY\u2019s best demo streak in nearly seven years. No other morning\nnews show has been number one in the demo for as long a streak. TODAY also won\nin total viewers last Monday and Wednesday.&nbsp; Versus the same week last year,\nTODAY closed the viewer gap with GMA by 52%.&nbsp; <\/p>\n\n\n\n<p>Season to\ndate, TODAY is posting its largest total viewer lead over CBS in three\nyears.&nbsp; Additionally, just 55,000 total viewers separate TODAY and GMA. <\/p>\n\n\n\n<p><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.84<\/strong>\n  <\/td><td>\n  <strong>1,010<\/strong>\n  <\/td><td>\n  <strong>0.57<\/strong>\n  <\/td><td>\n  <strong>728<\/strong>\n  <\/td><td>\n  <strong>3,450<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.58\n  <\/td><td>\n  697\n  <\/td><td>\n  0.37\n  <\/td><td>\n  482\n  <\/td><td>\n  2,721\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.80\n  <\/td><td>\n  969\n  <\/td><td>\n  0.51\n  <\/td><td>\n  657\n  <\/td><td>\n  3,533\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY\naveraged 1.010 million A25-54 viewers, leading GMA by +41,000 (+4%) and CBS\nThis Morning by +313,000 (+45%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 185 consecutive weeks (best\n     streak in almost seven years) and 201 of the last 202 weeks<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 728,000 A18-49 viewers, +71,000 (+11%) ahead of GMA and +246,000\n(+51%) higher than CBS<\/strong><\/p>\n\n\n\n<p><strong>TODAY\naveraged 3.450 million total viewers, -83,000 behind GMA and +729,000 (+27%)\nmore than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 in total viewers on Monday and Tuesday<\/li><li>TODAY\u2019s\n     total viewer lead over CBS was 5% higher than prior week.<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/24\/2018-7\/14\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nis seeing its largest total viewer lead over CBS season-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 20% vs. the same period last season\n     (+888,000 vs. +738,000 last season)<\/li><li>Only\n     55,000 viewers separate TODAY and GMA, which is 8% narrower than the same\n     point last season<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 185 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Accomplished TODAY Tops GMA in Total Viewers Monday and Wednesday TODAY Cuts Total Viewer Gap with GMA by Half Vs. Last Year NEW YORK \u2013 July 16, 2019 \u2013 TODAY was the number-one morning show [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/16\/today-is-1-for-185-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 FOR 185 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 FOR 185 STRAIGHT WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/16\/today-is-1-for-185-straight-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 FOR 185 STRAIGHT WEEKS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 185 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Accomplished TODAY Tops GMA in Total Viewers Monday and Wednesday TODAY Cuts Total Viewer Gap with GMA by Half Vs. 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