{"id":3059,"date":"2019-07-10T10:55:37","date_gmt":"2019-07-10T14:55:37","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3059"},"modified":"2019-07-10T10:55:37","modified_gmt":"2019-07-10T14:55:37","slug":"today-is-1-in-total-viewers-6","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/10\/today-is-1-in-total-viewers-6\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Total Viewers for the 12th Week This\nSeason<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins 184 Weeks in Key Demo, Best Streak in Nearly 7\nYears, A Feat No Other Morning Show Has Achieved&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Vs. GMA Week Over Week and Year\nOver Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 July 10, 2019 \u2013 TODAY was the number-one morning\nshow outright last week topping \u201cGood Morning America\u201d in total viewers, A25-54\nand A18-49 for the twelfth time this season.&nbsp;TODAY also won the key demo\nA25-54 for the week marking 184 straight weeks in the top spot, its best streak\nin nearly seven years. No other morning news show has been number one in the\ndemo for as long a streak. Additionally, TODAY grew its demo lead versus GMA\nweek over week and versus last year. &nbsp;Season to date, TODAY has closed the\ntotal viewer margin with GMA by 7% versus the same time last year.&nbsp;<\/p>\n\n\n\n<p>TODAY was retitled Thursday and Friday of last week due to\nthe July 4<sup>th<\/sup>&nbsp;holiday.<\/p>\n\n\n\n<p>TODAY HIGHLIGHTS:&nbsp;<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.86<\/strong>\n  <\/td><td>\n  <strong>1,040<\/strong>\n  <\/td><td>\n  <strong>0.57<\/strong>\n  <\/td><td>\n  <strong>728<\/strong>\n  <\/td><td>\n  <strong>3,476<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.52\n  <\/td><td>\n  632\n  <\/td><td>\n  0.34\n  <\/td><td>\n  432\n  <\/td><td>\n  2,779\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.77\n  <\/td><td>\n  933\n  <\/td><td>\n  0.48\n  <\/td><td>\n  612\n  <\/td><td>\n  3,475\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY averaged 1.040 million A25-54 viewers, leading GMA\nby +107,000 (+11%) and CBS This Morning by +408,000 (+64%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1\n     among A25-54 viewers for 184 consecutive weeks (best streak in almost\n     seven years) and 200 of the last 201 weeks<\/li><li>Compared to the same\n     week last year, TODAY raised its demo lead over GMA by 9%.<\/li><li>TODAY increased its demo\n     lead over GMA by 4% week-over-week.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 728,000 A18-49 viewers, +116,000 (+19%)\nahead of GMA and +296,000 (+69%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same\n     week last season, TODAY\u2019s A18-49 lead over GMA was 45% higher<\/li><li>Versus prior week,\n     TODAY\u2019s A18-49 advantage over GMA grew by 14%.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.476 million total viewers, +1,000 ahead\nof GMA while topping CBS by +697,000 (+25%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY improved its\n     margin over CBS by 26% compared to the same week last season.<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE (9\/24\/2018-6\/30\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY is having its best total viewer lead over CBS\nseason-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer\n     advantage over CBS is up 20% vs. the same period last season (+901,000 vs.\n     +749,000 last season)<\/li><li>Only 57,000 viewers\n     separate TODAY and GMA, which is 7% narrower than the same point last\n     season<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers for the 12th Week This Season TODAY Wins 184 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Achieved&nbsp; TODAY Grows Demo Lead Vs. GMA Week Over Week and Year Over Year NEW YORK \u2013 July 10, 2019 \u2013 TODAY was [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/10\/today-is-1-in-total-viewers-6\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/07\/10\/today-is-1-in-total-viewers-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Total Viewers for the 12th Week This Season TODAY Wins 184 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Achieved&nbsp; TODAY Grows Demo Lead Vs. 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