{"id":3036,"date":"2019-06-25T12:08:54","date_gmt":"2019-06-25T16:08:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3036"},"modified":"2019-06-25T12:08:54","modified_gmt":"2019-06-25T16:08:54","slug":"today-is-1-in-key-demo-12","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY\nWins 182 Weeks in Key Demo, Best Streak of Any Morning Show<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nTops GMA in Total Viewers Tuesday&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nShrinks Total Viewer Gap with GMA Year Over Year and Week Over Week<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013\nJune 25, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. The win marks 182 consecutive weeks in\nfirst place, TODAY\u2019s best demo streak in nearly seven years and the longest\ndemo win for any morning show. &nbsp;TODAY also won in total viewers last\nTuesday.<\/p>\n\n\n\n<p>Additionally,\nTODAY narrowed the total viewer gap with GMA by 19% year over year and 32% week\nover week. &nbsp;Season-to-date, TODAY is posting its best total viewer lead\nover CBS in three years.&nbsp;<\/p>\n\n\n\n<p>TODAY\nHIGHLIGHTS:&nbsp;<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49Imps<\/strong>\n  <\/td><td>\n  <strong>P2+Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.92<\/strong>\n  <\/td><td>\n  <strong>1,106<\/strong>\n  <\/td><td>\n  <strong>0.61<\/strong>\n  <\/td><td>\n  <strong>783<\/strong>\n  <\/td><td>\n  <strong>3,597<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.52\n  <\/td><td>\n  632\n  <\/td><td>\n  0.33\n  <\/td><td>\n  423\n  <\/td><td>\n  2,702\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.85\n  <\/td><td>\n  1,025\n  <\/td><td>\n  0.52\n  <\/td><td>\n  670\n  <\/td><td>\n  3,753\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY\naveraged 1.106 million A25-54 viewers, leading GMA by +81,000 (+8%) and CBS\nThis Morning by +474,000 (+75%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 182 consecutive weeks (best\n     streak in over six years) and 198 of the last 199 weeks<\/li><li>TODAY\n     increased its demo lead over GMA by 9% week-over-week.<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 783,000 A18-49 viewers, +113,000 (+17%) ahead of GMA and +360,000\n(+85%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared\n     to the same week last season, TODAY increased its A18-49 lead over GMA by\n     74% and CBS by 9%.<\/li><li>Versus\n     prior week, TODAY posted higher advantages over both GMA (up 77%) and CBS\n     (6% higher).<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 3.597 million total viewers, topping CBS by +895,000 (+33%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     reduced GMA\u2019s total viewer lead by 19% while increasing its margin over\n     CBS by 16% compared to the same week last season.<\/li><li>Week-over-week,\n     TODAY cut the total viewer gap vs. GMA by 32% and posted a 12% higher\n     advantage over CBS.<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/24\/2018-6\/23\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nis having its best total viewer lead over CBS season-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 20% vs. the same period last season\n     (+900,000 vs. +748,000 last season)<\/li><li>Only\n     53,000 viewers separate TODAY and GMA, a margin of just 1%<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 182 Weeks in Key Demo, Best Streak of Any Morning Show TODAY Tops GMA in Total Viewers Tuesday&nbsp; TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week NEW YORK \u2013 June 25, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week NEW YORK \u2013 June 25, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/","og_site_name":"NBC News Press Releases","article_published_time":"2019-06-25T16:08:54+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2019-06-25T16:08:54+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/"},"wordCount":342,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2019-06-25T16:08:54+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/06\/25\/today-is-1-in-key-demo-12\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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