{"id":3003,"date":"2019-05-29T12:01:52","date_gmt":"2019-05-29T16:01:52","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3003"},"modified":"2019-05-29T12:01:52","modified_gmt":"2019-05-29T16:01:52","slug":"today-is-1-in-key-demo-10","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/05\/29\/today-is-1-in-key-demo-10\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 178 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Tuesday and Wednesday,\nComes Within Just 59k Viewers for the Week <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Shrinks Total Viewer Gap with GMA Year Over Year\nand Week Over Week &nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts Its Best Total Viewer Lead Over CBS in 3\nYears<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 May 29, 2019 \u2013 NBC News\u2019 TODAY was the number-one\nmorning show for the week, topping ABC\u2019s \u201cGood Morning America\u201d in the key\nA25-54 demo. TODAY has now won 178 consecutive weeks in the demo, its best\nstreak in over six years. TODAY won in total viewers Tuesday and Wednesday and\ncame within just 59,000 viewers of GMA for the week. TODAY also won the month\nof May in the demo, its 45th straight month in the top spot.&nbsp;\nAdditionally, TODAY narrowed the total viewer gap with GMA by 31% versus the\nprior year and 18% versus the prior week. &nbsp;Season-to-date, TODAY is\nposting its best total viewer lead over CBS in three years, and is within just\n47,000 viewers of GMA.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF MAY 20-26, 2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.03<\/strong>\n  <\/td><td>\n  <strong>1,245<\/strong>\n  <\/td><td>\n  <strong>0.71<\/strong>\n  <\/td><td>\n  <strong>909<\/strong>\n  <\/td><td>\n  <strong>3,915<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.63\n  <\/td><td>\n  758\n  <\/td><td>\n  0.40\n  <\/td><td>\n  517\n  <\/td><td>\n  3,062\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.95\n  <\/td><td>\n  1,143\n  <\/td><td>\n  0.61\n  <\/td><td>\n  781\n  <\/td><td>\n  3,974\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.245 million A25-54 viewers,\noutperforming GMA by +1302,000 (+9%) and CBS This Morning by +487,000 (+64%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1\n     among A25-54 viewers for 178 consecutive weeks (best streak in over six\n     years) and 194 of the last 195 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 909,000 A18-49 viewers, +128,000 (+16%)\nahead of GMA and +392,000 (+76%) higher than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.9215 million total viewers, topping CBS\nby +853,000 (+28%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY won both Tuesday\n     and Wednesday among total viewers<\/li><li>The gap between TODAY\n     and GMA was 18% narrower than prior week.<\/li><li>TODAY\u2019s total viewer gap\n     vs. GMA closed by 31% compared to the same week last season.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE (9\/24\/2018-5\/19\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is having its best total viewer lead over CBS\nseason-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer\n     advantage over CBS is up 21% vs. the same period last season (+903,000 vs.\n     +745,000 last season)<\/li><li>Only 47,000 viewers\n     separate TODAY and GMA, a margin or just 1%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAY 2019 <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 for 45 consecutive months,\nits best monthly streak in over six years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.270 million A25-54 viewers, leading\n     GMA by +109,000 (+9%) and CBS This Morning by +510,000 (+67%)<\/li><li>For the 10<sup>th<\/sup> straight month, TODAY led GMA\n     by at least 100,000 demo viewers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY won its 50<sup>th<\/sup> consecutive month among\nA18-49 viewers, &nbsp;the program\u2019s best streak in over six years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 921,000 A18-49 viewers, +130,000 (+16%)\n     ahead of GMA and +395,000 (+75%) higher than CBS<\/li><li>TODAY ranked #1 in A18-49 during the month of May for\n     the 25<sup>th<\/sup> straight year<\/li><li>TODAY improved its A18-49 lead over CBS by 5% vs. prior\n     month.<\/li><li>TODAY increased its advantage over GMA by 19% vs. May\n     2018.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.953 million total viewers, +890,000\n(+29%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its closest total viewer gap in May vs.\n     GMA in seven years and its widest lead over CBS in three years<\/li><li>TODAY\u2019s A18-49 lead over CBS was up 4% vs. prior month.<\/li><li>TODAY\u2019s A18-49 advantage over CBS improved by 11% vs.\n     May 2018.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 178 Weeks in Key Demo, Best Streak in 6 Years TODAY Tops GMA in Total Viewers Tuesday and Wednesday, Comes Within Just 59k Viewers for the Week TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week &nbsp; TODAY Posts Its Best Total Viewer Lead Over CBS in 3 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/05\/29\/today-is-1-in-key-demo-10\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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