{"id":2990,"date":"2019-05-21T11:32:47","date_gmt":"2019-05-21T15:32:47","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2990"},"modified":"2019-05-21T11:32:47","modified_gmt":"2019-05-21T15:32:47","slug":"today-is-1-in-key-demo-9","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/05\/21\/today-is-1-in-key-demo-9\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 177 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers Wednesday and Thursday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 May\n21, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo, TODAY\u2019s best demo streak in more than six\nyears. Additionally, TODAY\u2019s demo lead versus GMA hit a four-week high. TODAY\nalso won in total viewers last Wednesday and Thursday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY\nHIGHLIGHTS:<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.06<\/strong>\n  <\/td><td>\n  <strong>1,280<\/strong>\n  <\/td><td>\n  <strong>0.72<\/strong>\n  <\/td><td>\n  <strong>931<\/strong>\n  <\/td><td>\n  <strong>3,922<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.62\n  <\/td><td>\n  748\n  <\/td><td>\n  0.41\n  <\/td><td>\n  522\n  <\/td><td>\n  3,013\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.95\n  <\/td><td>\n  1,150\n  <\/td><td>\n  0.60\n  <\/td><td>\n  772\n  <\/td><td>\n  3,994\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.280 million A25-54 viewers, outperforming GMA by +130,000 (+11%) and\nCBS This Morning by +532,000 (+71%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 177 consecutive weeks (best\n     streak in over six years) and 193 of the last 194 weeks<\/li><li>TODAY\u2019s\n     A25-54 advantages over the competition hit a four-week high<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 931,000 A18-49 viewers, +159,000 (+21%) ahead of GMA and +409,000\n(+78%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week,\n     TODAY was the only morning program to increase its A18-49 viewership (+3,000)\n     and widened its advantage over GMA by 33% and CBS by 5%.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 3.922 million total viewers topping CBS by +909,000 (+30%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     won both Wednesday and Thursday among total viewers<\/li><li>TODAY\u2019s\n     total viewer lead over CBS improved by 11% compared to the same week last\n     season.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-5\/19\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis having its best total viewer lead over CBS season-to-date in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 22% vs. the same period last season\n     (+904,000 vs. +743,000 last season)<\/li><li>Only\n     47,000 viewers separate TODAY and GMA, a margin of just 1%<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 177 Weeks in Key Demo, Best Streak in 6 Years TODAY Tops GMA in Total Viewers Wednesday and Thursday NEW YORK \u2013 May 21, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo, TODAY\u2019s best demo streak in more than six years. Additionally, TODAY\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/05\/21\/today-is-1-in-key-demo-9\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/05\/21\/today-is-1-in-key-demo-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 177 Weeks in Key Demo, Best Streak in 6 Years TODAY Tops GMA in Total Viewers Wednesday and Thursday NEW YORK \u2013 May 21, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo, TODAY\u2019s best demo streak in more than six years. 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