{"id":2973,"date":"2019-04-30T11:28:29","date_gmt":"2019-04-30T15:28:29","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2973"},"modified":"2019-04-30T11:28:29","modified_gmt":"2019-04-30T15:28:29","slug":"today-is-1-for-44-straight-months-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/30\/today-is-1-for-44-straight-months-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 44 STRAIGHT MONTHS IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Comes Within Just 9k Viewers of GMA For the Month,\nClosest April Margin in 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Widens Demo Lead Vs. GMA Month Over Month and Year\nOver Year <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Total Viewers Wednesday and Thursday of Last\nWeek<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 April 30, 2019 \u2013 NBC News\u2019 TODAY was the\nnumber-one morning show for the month of April, topping ABC\u2019s \u201cGood Morning\nAmerica\u201d in the key A25-54 demo. TODAY has now won the key demo for 44 straight\nmonths (174 consecutive weeks), its best streak in over six years. TODAY came\nwithin just 9,000 viewers of GMA for the month, it\u2019s closest April margin in\nseven years.&nbsp; &nbsp;Additionally, TODAY widened its demo lead versus GMA\nmonth over month and versus last year.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY was number one in the key A25-54 demo and\nwon in total viewers Wednesday and Thursday. TODAY also narrowed the total\nviewer gap with GMA by 52% versus last year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>APRIL 2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY won its 44<sup>th<\/sup> consecutive month among\nA25-54 viewers (45 of the last 46 months)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.312\n     million A25-54 viewers, +160,000 (+14%) higher than GMA and +499,000\n     (+61%) more than CBS<\/li><li>TODAY increased its demo\n     advantage over GMA compared to both prior month (up 7%) and prior year (up\n     65%)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has won 49 consecutive months among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.163\n     million A18-49 viewers, outperforming GMA by +174,000 (+18%) and CBS by\n     +427,000 (+58%)<\/li><li>TODAY\u2019s A18-49 lead over\n     GMA improved by 26% vs. prior month and 67% vs. prior year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.973 million total viewers, leading CBS\nby +853,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s closest\n     April margin vs. GMA in seven years and widest lead over CBS in three years<\/li><li>Month-over-month, TODAY\n     was the only broadcast to increase its total viewership (+6,000)<\/li><li>Vs. prior year, TODAY\n     reduced GMA\u2019s lead by 95% and increased its lead over CBS by 29%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF APRIL 22-28, 2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.06<\/strong>\n  <\/td><td>\n  <strong>1,275<\/strong>\n  <\/td><td>\n  <strong>0.71<\/strong>\n  <\/td><td>\n  <strong>910<\/strong>\n  <\/td><td>\n  <strong>3,939<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.67\n  <\/td><td>\n  807\n  <\/td><td>\n  0.43\n  <\/td><td>\n  550\n  <\/td><td>\n  3,114\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.96\n  <\/td><td>\n  1,154\n  <\/td><td>\n  0.62\n  <\/td><td>\n  798\n  <\/td><td>\n  4,027\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.275 million A25-54 viewers,\noutperforming GMA by +121,000 (+10%) and CBS This Morning by +468,000 (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1\n     among A25-54 viewers for 174 consecutive weeks (best streak in over six\n     years) and 190 of the last 191 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 910,000 A18-49 viewers, +112,000 (+14%)\nahead of GMA and +360,000 (+66%) higher than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.939 million total viewers, leading CBS\nby +825,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY won two mornings\n     among total viewers (Wednesday and Thursday)<\/li><li>Vs. prior year, TODAY\n     closed the total viewer gap with GMA by 52% and grew its lead over CBS by\n     27%.&nbsp; <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE (9\/24\/2018-4\/21\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is posting its biggest season-to-date total viewer\nlead over CBS in three years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">o&nbsp;&nbsp; TODAY\u2019s\ntotal viewer advantage over CBS is up 22% vs. the same period last season\n(+905,000 vs. +744,000 last season)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Comes Within Just 9k Viewers of GMA For the Month, Closest April Margin in 7 Years TODAY Widens Demo Lead Vs. GMA Month Over Month and Year Over Year TODAY Wins Total Viewers Wednesday and Thursday of Last Week NEW YORK \u2013 April 30, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/30\/today-is-1-for-44-straight-months-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 44 STRAIGHT MONTHS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[140],"class_list":["post-2973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-ratings-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 44 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/30\/today-is-1-for-44-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 FOR 44 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Comes Within Just 9k Viewers of GMA For the Month, Closest April Margin in 7 Years TODAY Widens Demo Lead Vs. 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