{"id":2963,"date":"2019-04-23T11:40:39","date_gmt":"2019-04-23T15:40:39","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2963"},"modified":"2019-04-23T11:40:39","modified_gmt":"2019-04-23T15:40:39","slug":"today-is-1-in-total-viewers-5","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/23\/today-is-1-in-total-viewers-5\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins in Total Viewers For 2 of the Last 3 Weeks, 11th Win This Season <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nPosts Best Total Viewer Win Since Olympics <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 173rd Straight Week in Key Demo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nIs Only Program to Grow Across the Board Week Over Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nApril 23, 2019 \u2013 TODAY was the number-one morning show outright last week\ntopping \u201cGood Morning America\u201d in total viewers for the second time in three\nweeks.&nbsp; This marks TODAY\u2019s 11th outright win this season and its biggest\nwin over GMA since the Pyeongchang Olympics.&nbsp; TODAY also won the key demo\nA25-54 for the week, its 173rd week in the top spot, and its best streak in\nover six years. Additionally, TODAY was the only show to grow across the board\nweek over week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.11<\/strong>\n  <\/td><td>\n  <strong>1,338<\/strong>\n  <\/td><td>\n  <strong>0.75<\/strong>\n  <\/td><td>\n  <strong>972<\/strong>\n  <\/td><td>\n  <strong>4,050<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.65\n  <\/td><td>\n  788\n  <\/td><td>\n  0.44\n  <\/td><td>\n  567\n  <\/td><td>\n  3,122\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.94\n  <\/td><td>\n  1,140\n  <\/td><td>\n  0.62\n  <\/td><td>\n  805\n  <\/td><td>\n  3,970\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 4.050 million total viewers, topping GMA by +80,000 (+2%) and leading\nCBS This Morning by +928,000 (+30%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s 2nd total viewer win in the last three weeks and its 11th #1\n     finish of the season<\/li><li>TODAY\n     hit a six-week high among total viewers and posted its best advantage over\n     GMA since the Pyeongchang Olympics (week of 2\/19\/2018).<\/li><li>Vs.\n     prior year, TODAY reversed a loss to GMA and increased its advantage over\n     CBS by 30%.&nbsp;<\/li><li>Vs.\n     prior week, TODAY was the only program to increase in viewership, +2%\n     (+87,000) vs. GMA and CBS each down -1%.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.338 million A25-54 viewers, outperforming GMA by +198,000 (+17%) and\nCBS This Morning by +550,000 (+56%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 173 consecutive weeks (best\n     streak in over six years) and 189 of the last 190 weeks<\/li><li>Vs.\n     prior year, TODAY tripled its demo lead over GMA.&nbsp;<\/li><li>Vs.\n     prior week, TODAY was the only program to post an increase in A25-54\n     viewership (+2%, or +31,000) vs. GMA -4% and CBS -6%.&nbsp; TODAY also saw\n     higher advantages over the competition: 58% higher vs. GMA and up 18% vs.\n     CBS.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 972,000 A18-49 viewers, +167,000 (+21%) ahead of GMA and +405,000\n(+71%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs.\n     prior year, TODAY\u2019s A18-49 lead over GMA more than doubled, up\n     +120%.&nbsp;<\/li><li>TODAY\n     was the only program up versus prior week, +1% (+12,000) vs. GMA and CBS\n     both down -5%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-4\/21\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">o&nbsp;&nbsp;\nTODAY\u2019s total viewer advantage over CBS is up 22% vs. the same period last\nseason (+908,000 vs. +746,000 last season)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins in Total Viewers For 2 of the Last 3 Weeks, 11th Win This Season TODAY Posts Best Total Viewer Win Since Olympics TODAY Wins 173rd Straight Week in Key Demo TODAY Is Only Program to Grow Across the Board Week Over Week NEW YORK \u2013 April 23, 2019 \u2013 TODAY was the number-one [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/23\/today-is-1-in-total-viewers-5\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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