{"id":2949,"date":"2019-04-16T11:25:44","date_gmt":"2019-04-16T15:25:44","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2949"},"modified":"2019-04-16T11:25:44","modified_gmt":"2019-04-16T15:25:44","slug":"today-is-1-in-key-demo-posts-yoy-gains","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/16\/today-is-1-in-key-demo-posts-yoy-gains\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, POSTS YOY GAINS"},"content":{"rendered":"\n<p><strong>TODAY\nWins 172 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nGrows Its Demo Lead Over GMA Year Over Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins Total Viewers Wednesday and Friday <\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013\nApril 16, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. &nbsp;The win marks 172 consecutive\nweeks in first place, TODAY\u2019s best demo streak in more than six years.&nbsp;\nVersus last year, TODAY grew its demo lead over GMA by 36% and narrowed the\ntotal viewer gap by 82%.&nbsp; TODAY also won in total viewers last Wednesday\nand Friday<\/p>\n\n\n\n<p><strong>TODAY\naveraged 1.307 million A25-54 viewers, outperforming GMA by +125,000 (+11%) and\nCBS This Morning by +468,000 (+56%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 172 consecutive weeks (best\n     streak in over six years) and 188 of the last 189 weeks<\/li><li>Vs.\n     prior year, TODAY increased its demo lead over GMA by 36%.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 960,000 A18-49 viewers, +116,000 (+14%) ahead of GMA and +366,000\n(+62%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs.\n     prior year, TODAY\u2019s lead over GMA was up 21%.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 3.963 million total viewers leading CBS This Morning by +807,000\n(+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 on Wednesday and Friday<\/li><li>Vs.\n     prior year, TODAY\u2019s total viewer gap vs. GMA shrank by 82% while its\n     advantage over CBS finished 25% higher.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/24\/2018-4\/14\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<p>o&nbsp;&nbsp;\nTODAY\u2019s total viewer advantage over CBS is up 21% vs. the same period last\nseason (+907,000 vs. +747,000 last season)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 172 Weeks in Key Demo, Best Streak in 6 Years TODAY Grows Its Demo Lead Over GMA Year Over Year TODAY Wins Total Viewers Wednesday and Friday NEW YORK \u2013 April 16, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54. &nbsp;The win [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/16\/today-is-1-in-key-demo-posts-yoy-gains\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, POSTS YOY GAINS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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