{"id":2942,"date":"2019-04-09T10:57:11","date_gmt":"2019-04-09T14:57:11","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2942"},"modified":"2019-04-09T10:57:11","modified_gmt":"2019-04-09T14:57:11","slug":"today-is-1-in-total-viewers-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/09\/today-is-1-in-total-viewers-4\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS"},"content":{"rendered":"\n<p><strong>TODAY\nTops GMA in Total Viewers for the 10th&nbsp;Week This Season<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nWins 171&nbsp;Straight Weeks in Key Demo<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nIs Only Program To Grow in Total Viewers Vs. Last Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013\nApril 9, 2019 \u2013 TODAY was the number-one morning show outright last week\ntopping \u201cGood Morning America\u201d in total viewers for the tenth time this\nseason.&nbsp; TODAY also won the key demo A25-54 for the week marking 171\nstraight weeks in the top spot, its best streak in over six years.\nAdditionally, TODAY is the only program to grow in total viewers year over\nyear.<\/p>\n\n\n\n<p><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49Imps<\/strong>\n  <\/td><td>\n  <strong>P2+Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.11<\/strong>\n  <\/td><td>\n  <strong>1,338<\/strong>\n  <\/td><td>\n  <strong>0.75<\/strong>\n  <\/td><td>\n  <strong>967<\/strong>\n  <\/td><td>\n  <strong>3,970<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.67\n  <\/td><td>\n  813\n  <\/td><td>\n  0.45\n  <\/td><td>\n  583\n  <\/td><td>\n  3,087\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.93\n  <\/td><td>\n  1,127\n  <\/td><td>\n  0.61\n  <\/td><td>\n  791\n  <\/td><td>\n  3,923\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY\naveraged 3.970 million total viewers, leading GMA by +47,000 (+1%) and topping\nCBS This Morning by +883,000 (+29%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s first total viewer win in seven weeks and 10th&nbsp;win\n     overall this season<\/li><li>TODAY\n     posted its highest total audience and best margin over CBS in four\n     weeks.&nbsp; This was also TODAY\u2019s biggest total viewer win over GMA since\n     the week of 1\/7\/2019 (in 12 weeks)<\/li><li>Vs.\n     prior year, TODAY reversed a loss to GMA (a 177,000 viewer turnaround) and\n     increased its lead over CBS by +42%<\/li><li>Vs.\n     prior week, TODAY reversed a loss to GMA (83,000 viewer turnaround) while\n     its lead over CBS widened by +17%<\/li><li>TODAY\n     was the only program to see year-over-year growth in viewership, +1%\n     (+48,000) higher vs. ABC -3% and CBS -6%<\/li><li>TODAY\n     also saw the biggest total viewer increase week-over-week, up +4%\n     (+147,000) vs. GMA+2% and CBS +1%<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 1.338 million A25-54 viewers, leading GMA by +211,000 (+19%) and CBS\nThis Morning by +525,000 (+65%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 171 consecutive weeks (best\n     streak in over six years) and 187 of the last 188 weeks<\/li><li>Vs.\n     prior year, TODAY lead over GMA tripled and over CBS improved +8%<\/li><li>Vs.\n     prior week, TODAY lead over GMA improved +31% and over CBS by +5%<\/li><li>Week-over-week,\n     TODAY added the most A25-54 viewers, up +3% (+45,000) vs. GMA down -5,000\n     (flat) and CBS +3% (+21,000)<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 967,000 A18-49 viewers, +176,000 (+22%) ahead of GMA and +384,000\n(+66%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs.\n     prior year, TODAY\u2019s lead over GMA quadrupled and over CBS improved +10%<\/li><li>Vs.\n     prior week, TODAY lead over GMA improved +47% and CBS increased +7%<\/li><li>Week-over-week,\n     TODAY saw the biggest increase in A18-49 viewership (+5%, or +42,000) vs.\n     GMA down -2% and CBS up +3%<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/24\/2018-4\/7\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<p>o&nbsp;&nbsp;\nTODAY\u2019s total viewer advantage over CBS is up 21% vs. the same period last\nseason (+911,000 vs. +752,000 last season)<\/p>\n\n\n\n<p><strong>For more information\ncontact:<\/strong><\/p>\n\n\n\n<p>Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np:\n212-664-6205\n\n\n\n\n\n?\n\ufffd[\ufffd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers for the 10th&nbsp;Week This Season TODAY Wins 171&nbsp;Straight Weeks in Key Demo TODAY Is Only Program To Grow in Total Viewers Vs. Last Year NEW YORK \u2013 April 9, 2019 \u2013 TODAY was the number-one morning show outright last week topping \u201cGood Morning America\u201d in total viewers for the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/09\/today-is-1-in-total-viewers-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2942","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/04\/09\/today-is-1-in-total-viewers-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 IN TOTAL VIEWERS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Total Viewers for the 10th&nbsp;Week This Season TODAY Wins 171&nbsp;Straight Weeks in Key Demo TODAY Is Only Program To Grow in Total Viewers Vs. 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