{"id":2889,"date":"2019-03-12T13:12:54","date_gmt":"2019-03-12T17:12:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2889"},"modified":"2019-03-12T13:12:54","modified_gmt":"2019-03-12T17:12:54","slug":"today-is-1-in-key-demo-best-win-in-2-months","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/03\/12\/today-is-1-in-key-demo-best-win-in-2-months\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, BEST WIN IN 2 MONTHS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 167 Weeks in Key Demo, Best Streak in 6 Years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers Monday and Tuesday, Comes Within Just 18K Viewers for\nthe Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nIs the Only Morning Show to Post Year-to-Year Growth in Total Viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nShrinks Total Viewer Gap with GMA By a Giant 93% Vs. Year Ago&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nMarch 12, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show last week\ntopping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo, marking its\nbiggest win over GMA in eight weeks. TODAY has now won the key demo for 167\nstraight weeks, delivering its best streak in over six years.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY won in\ntotal viewers Monday and Tuesday and came within just 18,000 viewers of GMA for\nthe week. Of the morning news programs, TODAY is the only show to post total\nviewer growth versus a year ago, narrowing the total viewer gap with GMA by a\nwhopping 93%. &nbsp;TODAY also grew across the board week to week, growing its\nkey demo lead over GMA by 162% and narrowing the total viewer gap by 90%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49Imps<\/strong>\n  <\/td><td>\n  <strong>P2+Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.22<\/strong>\n  <\/td><td>\n  <strong>1,467<\/strong>\n  <\/td><td>\n  <strong>0.81<\/strong>\n  <\/td><td>\n  <strong>1,044<\/strong>\n  <\/td><td>\n  <strong>4,252<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.76\n  <\/td><td>\n  914\n  <\/td><td>\n  0.52\n  <\/td><td>\n  670\n  <\/td><td>\n  3,361\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  1.02\n  <\/td><td>\n  1,234\n  <\/td><td>\n  0.68\n  <\/td><td>\n  878\n  <\/td><td>\n  4,270\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.467 million A25-54 viewers, leading GMA by +233,000 (+19%) and CBS\nThis Morning by +553,000 (+60%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 167 consecutive weeks (best\n     streak in over six years) and 183 of the last 184 weeks<\/li><li>This\n     represents TODAY\u2019s highest A25-54 viewership in five weeks and its biggest\n     lead over GMA since the week of 1\/7\/2019 (an eight-week high)<\/li><li>Week-over-week,\n     TODAY increased by +38,000 A25-54 viewers (+3%) while more than doubling\n     its lead over GMA (+233,000 vs. +89,000 prior week, a 162% increase)<\/li><li>TODAY\n     improved its demo advantage over GMA by 78% compared to the same week last\n     season (+233,000 vs. +131,000 prior year)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.044 million A18-49 viewers, +166,000 (+19%) ahead of GMA and\n+374,000 (+56%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     A18-49 lead over GMA hit a six-month high, its highest mark since the week\n     of 8\/20\/2018<\/li><li>Week-over-week,\n     TODAY added +29,000 A18-49 viewers (+3%) and more than doubled its lead\n     over GMA (+166,000 vs. +59,000 prior week, a 181% improvement)<\/li><li>TODAY\u2019s\n     A18-49 advantage over GMA was also 77% higher than the same week last\n     season (+166,000 vs. +94,000 prior year)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 4.252 million total viewers topping CBS This Morning by +891,000\n(+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 on two mornings: Monday and Tuesday<\/li><li>TODAY\n     posted its biggest total viewer audience in five weeks, increasing by\n     +68,000 viewers versus prior week<\/li><li>TODAY\n     was the only morning news program to grow its total viewership versus\n     prior year (+2%, or +31,000)<\/li><li>TODAY\n     also narrowed its total viewer gap vs. GMA by 91% week-over-week and 93%\n     year-over-year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-3\/3\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">o&nbsp;&nbsp;&nbsp;TODAY\u2019s\ntotal viewer advantage over CBS is up 21% vs. the same period last season\n(+937,000 vs. +774,000 last season)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information\ncontact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np:\n212-664-6205<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members of the\nmedia can get more information about NBCUniversal and its programming on the\nNBCUniversal Media Village Web site at&nbsp;<a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=C-2B8tEhBHqHT4YL-2BurMPW-2FPbLieG0Dmv-2Bx1S-2B-2Bz6-2BvgDyO-2Fd1VGEnkifBdPAwNagA1Cri2x1e6T-2FjuQR6tVEv-2Fnp7qIRhpNBBtf5BImXqnt1lRz35vxPAHzw6l0p4RGzQGHJCUv3HCqdyxp1EvFk-2BghZh2xOrMFfTwZsicBDYSFWax6I4akT8tEALCS6Jpkh93u8wMIuDh0M7SI0C7jwoRUmOUZ5h5BqsyfLKxBywmsGHx1PJppATWgj2U0eJhVp2_ZEz4qHYnXhPr3bBPu-2FxP4ssNeo-2FPQbiWazvviqZnUJfwkJWieqCTK3wFfjXvZwjK6-2FzFVjJ4YakCR0wFjy7rnWIa5RHgMBwkLHOlAYvUyclkGWFaftbt7Mmbca7pwU81ojlePpO6xsdwsqfG4AgDKIxiG3iUrG7SReSVatC3bMqsvY5lzdSIZ6-2FbJBim5oFnhilsxqdWZRZ31pkh4zLUpFf1DSFLwmUvDJHwpfnMcOO6VQEG9q0E7KUd7gNa0jWc3RSeBMf-2B6uzwbk4RcqXn2ZBkaDTCStjqf-2B5bA5I13DEtz5zgy6MPTDVvYPyh8wZu\" target=\"_blank\" rel=\"noreferrer noopener\">www.nbcumv.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow us on\nTwitter @NBCNewsPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photography\nand other information about NBC Universal programming is available at the NBC\nUniversal Media Village Web site at&nbsp;<a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=C-2B8tEhBHqHT4YL-2BurMPW-2FPbLieG0Dmv-2Bx1S-2B-2Bz6-2BvgDyO-2Fd1VGEnkifBdPAwNagA1Cri2x1e6T-2FjuQR6tVEv-2Fnp7qIRhpNBBtf5BImXqnt1lRz35vxPAHzw6l0p4RGzQGHJCUv3HCqdyxp1EvFk-2BghZh2xOrMFfTwZsicBDYSFWax6I4akT8tEALCS6Jpkh93u8wMIuDh0M7SI0C7jwoRUmOUZ5h5BqsyfLKxBywmsGHx1PJppATWgj2U0eJhVp2_ZEz4qHYnXhPr3bBPu-2FxP4ssNeo-2FPQbiWazvviqZnUJfwkJWieqCTK3wFfjXvZwjK6-2FzFVjJ4YakCR0wFjy7rnWIa5RHgMBwkLHOlAYvUyclkGWFaftbt7Mmbca7pwU81ojlePpO6xsdwsqfG4AgDKIxiG3iUrG7SReSVatC3bMp9ykVI0GnM2tkQ-2B1-2F8LCo6KrKKHQwHrHd-2BUJk9MycjlhgtwP-2BT3SUX8YgCoGHM-2BuPYQN1sTh483lVGp-2BcWuar-2FUoWerDVGy-2FZQd6RzhR9q-2Fe8HNUVwMU5lrry5WMKcXWgDnC2AmFDAgZXchlPF4Kui\">www.nbcumv.com<\/a>.\nMembers of the press can register to download photography and receive daily\npress release headlines by clicking on the button at the top right on the site\nhomepage and following the prompts.\n\n\n\n\n\n\ufffd!ZE\ufffdjA\ufffd\ufffd`\ufffd\ufffd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 167 Weeks in Key Demo, Best Streak in 6 Years&nbsp; TODAY Tops GMA in Total Viewers Monday and Tuesday, Comes Within Just 18K Viewers for the Week TODAY Is the Only Morning Show to Post Year-to-Year Growth in Total Viewers TODAY Shrinks Total Viewer Gap with GMA By a Giant 93% Vs. Year [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/03\/12\/today-is-1-in-key-demo-best-win-in-2-months\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, BEST WIN IN 2 MONTHS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO, BEST WIN IN 2 MONTHS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/03\/12\/today-is-1-in-key-demo-best-win-in-2-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO, BEST WIN IN 2 MONTHS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 167 Weeks in Key Demo, Best Streak in 6 Years&nbsp; TODAY Tops GMA in Total Viewers Monday and Tuesday, Comes Within Just 18K Viewers for the Week TODAY Is the Only Morning Show to Post Year-to-Year Growth in Total Viewers TODAY Shrinks Total Viewer Gap with GMA By a Giant 93% Vs. 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