{"id":2875,"date":"2019-03-05T11:44:21","date_gmt":"2019-03-05T16:44:21","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2875"},"modified":"2019-03-05T11:44:21","modified_gmt":"2019-03-05T16:44:21","slug":"today-is-1-in-key-demo-5","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/03\/05\/today-is-1-in-key-demo-5\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 166 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins Total Viewers Tuesday and Thursday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nMarch 5, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54.&nbsp; The win marks 166 consecutive\nweeks in first place, TODAY\u2019s best demo streak in more than six years.&nbsp;\nTODAY also won in total viewers last Tuesday and Thursday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.18<\/strong>\n  <\/td><td>\n  <strong>1,429<\/strong>\n  <\/td><td>\n  <strong>0.79<\/strong>\n  <\/td><td>\n  <strong>1,015<\/strong>\n  <\/td><td>\n  <strong>4,184<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.69\n  <\/td><td>\n  830\n  <\/td><td>\n  0.44\n  <\/td><td>\n  563\n  <\/td><td>\n  3,131\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  1.11\n  <\/td><td>\n  1,340\n  <\/td><td>\n  0.74\n  <\/td><td>\n  956\n  <\/td><td>\n  4,393\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.429 million A25-54 viewers, leading GMA by +89,000 (+7%) and CBS\nThis Morning by +522,000 (+72%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 166 consecutive weeks (best\n     streak in over six years) and 182 of the last 183 weeks<\/li><li>TODAY\n     improved its A25-54 lead over CBS by 15% week-over-week and by 1% compared\n     to the same week last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.015 million A18-49 viewers, +59,000 (+6%) ahead of GMA and +452,000\n(+80%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     had its best A18-49 lead over CBS in seven weeks<\/li><li>TODAY\u2019s\n     A18-49 advantage over CBS increased by 22% versus prior week and by 10%\n     year-over-year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 4.184 million total viewers topping CBS This Morning by +1.053 million\n&nbsp;(+22%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     ranked #1 on two mornings: Tuesday and Thursday<\/li><li>TODAY\n     posted its biggest total viewer win over CBS in seven weeks<\/li><li>TODAY\u2019s\n     total viewer lead over CBS grew 39% week-over-week and 28% over the same\n     week last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-3\/3\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;&nbsp;\n     TODAY\u2019s total viewer advantage over CBS is up 22% vs. the same period last\n     season (+939,000 vs. +772,000 last season)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information\ncontact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np:\n212-664-6205<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members of the\nmedia can get more information about NBCUniversal and its programming on the\nNBCUniversal Media Village Web site at&nbsp;<a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=C-2B8tEhBHqHT4YL-2BurMPW-2FPbLieG0Dmv-2Bx1S-2B-2Bz6-2BvgDyO-2Fd1VGEnkifBdPAwNagA1Cri2x1e6T-2FjuQR6tVEv-2FscGBjhrGoGQYbuk0ApEBdJ3g2ux6R3TljwA1pA5Bx0gja0N9fFGZTB0hvseYaUNCUOfx6acJCO2UqGSVFN2Ue2gwrAEZSAlmkDVanJw8CoG6Gvf-2Fm6L8T4xieAgc0JWPVjTx9WrdMHJFg7fqx10m5-2FObB7YW3cQkK6hfwRL25OE_aOHLpqLjAhgvtXyHMs-2B9UvDUcq1L3RZ6eqR7TesNJzsTrk89fIOlPAGgFqSSB-2B7vWEX9DHc3ps3wJbxujEMNAZvK7qHa9zOf9CCJ3MbTAtJqq37A5buVmfPSfs0ImYWhUHKJsXXBqkj-2BvFMsfJvpMuy45XIAFhpYlXDY9DIMERwkVA5wyXuqXryvVlj-2FuJR5UwW9mH-2FpuUppiYh269uV2yjkLeD4ktwMLSFR88i8lQ8128gqozbFFl8vz6o0AlFUkVU0ISwfBmK56Ff2gwKVfJsQSGU6d5JQQtKpyaXvumaVM91j8BqXjy5zT6kGZBCn\" target=\"_blank\" rel=\"noreferrer noopener\">www.nbcumv.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow us on\nTwitter @NBCNewsPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photography\nand other information about NBC Universal programming is available at the NBC\nUniversal Media Village Web site at&nbsp;<a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=C-2B8tEhBHqHT4YL-2BurMPW-2FPbLieG0Dmv-2Bx1S-2B-2Bz6-2BvgDyO-2Fd1VGEnkifBdPAwNagA1Cri2x1e6T-2FjuQR6tVEv-2FscGBjhrGoGQYbuk0ApEBdJ3g2ux6R3TljwA1pA5Bx0gja0N9fFGZTB0hvseYaUNCUOfx6acJCO2UqGSVFN2Ue2gwrAEZSAlmkDVanJw8CoG6Gvf-2Fm6L8T4xieAgc0JWPVjTx9WrdMHJFg7fqx10m5-2FObB7YW3cQkK6hfwRL25OE_aOHLpqLjAhgvtXyHMs-2B9UvDUcq1L3RZ6eqR7TesNJzsTrk89fIOlPAGgFqSSB-2B7vWEX9DHc3ps3wJbxujEMNAZvK7qHa9zOf9CCJ3MbTAtJqq37A5buVmfPSfs0ImYWhUHKJsXXBqkj-2BvFMsfJvpMuy45XIAFhpYlXDY9DIMERwgbc-2BS8dEcCB3sehyLnJGqcamVdH9B-2B9scC8RVDT1r3Tyi5KLLQHZZb2UgERMwZ6-2BDohxl7UxxAejihwevPIXJQysItC88QxljjCjNiQkcNTCEPOBnb-2BHx4Wthc5f-2B3PMAZ0Hb-2B-2FKQ0JgSuXV-2F3o87\">www.nbcumv.com<\/a>.\nMembers of the press can register to download photography and receive daily\npress release headlines by clicking on the button at the top right on the site\nhomepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 166 Weeks in Key Demo, Best Streak in 6 Years TODAY Wins Total Viewers Tuesday and Thursday NEW YORK \u2013 March 5, 2019 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54.&nbsp; The win marks 166 consecutive weeks in first place, TODAY\u2019s best demo [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/03\/05\/today-is-1-in-key-demo-5\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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