{"id":2864,"date":"2019-02-26T13:32:54","date_gmt":"2019-02-26T18:32:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2864"},"modified":"2019-02-26T13:32:54","modified_gmt":"2019-02-26T18:32:54","slug":"today-is-1-in-key-demo-best-monthly-lead-in-a-year","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/26\/today-is-1-in-key-demo-best-monthly-lead-in-a-year\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 IN KEY DEMO, BEST MONTHLY LEAD IN A YEAR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key Demo for 42 Straight Months<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Total Viewers Tuesday and Wednesday <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Month Over Month and Week Over Week <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 February 26, 2019 \u2013 NBC News\u2019 TODAY was the\nnumber-one morning show for the week and month of February, topping ABC\u2019s \u201cGood\nMorning America\u201d in the key A25-54 demo and posting its best monthly demo lead\nin one year.&nbsp; In February, TODAY\u2019s demo lead over GMA increased by a giant\n22%.&nbsp; TODAY has now won the key demo for 42 straight months (165\nconsecutive weeks), its best streak in more than six years. Additionally, TODAY\nwon total viewers Tuesday and Wednesday of last week. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Month over month and week over week TODAY grew across the\nboard. For the week, TODAY was the only morning news program to grow in total\nviewers, A25-54 and A18-49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Please note Monday was a special for the President\u2019s Day\nholiday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FEBRUARY MONTHLY<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A25-54 for the 42<sup>nd<\/sup>\nconsecutive month and 43<sup>rd<\/sup> of the last 44 months<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.479\n     million A25-54 viewers, leading GMA by +200,000 (+16%) and CBS This\n     Morning by +555, 000 (+60%)<\/li><li>TODAY\u2019s demo lead over\n     GMA increased by 22% compared to prior month and hit its highest level in\n     a year (since February 2018 which included the Pyeongchang Olympics)<\/li><li>Month-over-month,\n     TODAY\u2019s A25-54 audience was up 3% <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has won 47 consecutive months among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.046\n     million viewers, +138,000 (+15%) higher than GMA and +379,000 (+57%) more\n     than CBS<\/li><li>TODAY posted its biggest\n     monthly A18-49 win over GMA since February 2018, improving by 66% compared\n     to prior month<\/li><li>TODAY\u2019s A18-49 average\n     was up 4% compared to January<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 4.232 million total viewers, leading CBS\nby +839,000 (+25%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Month-over-month, TODAY\n     narrowed the total viewer gap vs. GMA by 67% (-23,000 vs. -69,000 in\n     January)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF 2\/18\/2019-2\/24\/2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.20<\/strong>\n  <\/td><td>\n  <strong>1,443<\/strong>\n  <\/td><td>\n  <strong>0.79<\/strong>\n  <\/td><td>\n  <strong>1,022<\/strong>\n  <\/td><td>\n  <strong>4,185<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.76\n  <\/td><td>\n  921\n  <\/td><td>\n  0.50\n  <\/td><td>\n  651\n  <\/td><td>\n  3,430\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  1.02\n  <\/td><td>\n  1,230\n  <\/td><td>\n  0.68\n  <\/td><td>\n  876\n  <\/td><td>\n  4,212\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.443 million A25-54 viewers, leading GMA\nby +213,000 (+17%) and CBS This Morning by +522,000 (+57%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s demo lead over\n     GMA hit a six-week high, best since the week of 1\/7\/2019<\/li><li>TODAY topped GMA by more\n     than 200,000 demo viewers for the second time in the last three weeks<\/li><li>Week-over-week, TODAY\u2019s\n     A25-54 viewership increased its lead over GMA by 7%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.022 million A18-49 viewers, +146,000\n(+17%) ahead of GMA and +371,000 (+57%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY led GMA by at\n     least 100,000 A18-49 viewers for the fourth straight week<\/li><li>TODAY\u2019s A18-49 advantage\n     over GMA increased by 14% week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 4.185 million total viewers topping CBS\nThis Morning by +755,000 (+22%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY ranked #1 on three\n     mornings among total viewers: two head-to-head vs. GMA (Tuesday and\n     Wednesday) and one when GMA was retitled (Thursday)<\/li><li>TODAY hit a three-week\n     high in total viewer delivery, increasing by +22,000 versus prior week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE (9\/24\/2018-2\/24\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is posting its biggest season-to-date total viewer\nlead over CBS in three years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">o&nbsp;&nbsp; TODAY\u2019s total viewer\nadvantage over CBS is up 23% vs. the same period last season (+935,000 vs.\n+761,000 last season)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for 42 Straight Months TODAY Wins Total Viewers Tuesday and Wednesday TODAY Grows Across the Board Month Over Month and Week Over Week NEW YORK \u2013 February 26, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show for the week and month of February, topping ABC\u2019s \u201cGood Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/26\/today-is-1-in-key-demo-best-monthly-lead-in-a-year\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 IN KEY DEMO, BEST MONTHLY LEAD IN A YEAR<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 IN KEY DEMO, BEST MONTHLY LEAD IN A YEAR - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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