{"id":2839,"date":"2019-02-12T11:42:32","date_gmt":"2019-02-12T16:42:32","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2839"},"modified":"2019-02-12T11:42:32","modified_gmt":"2019-02-12T16:42:32","slug":"today-is-1-in-key-demo-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/12\/today-is-1-in-key-demo-4\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins 163 Straight Weeks in A25-54, Best Streak in 6 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers Wednesday <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nPosts Best Demo Lead Over GMA in a Month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nFebruary 12, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week\ntopping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won\nthe demo for 163 straight weeks, delivering its best streak in more than six\nyears. &nbsp;Additionally, TODAY posted its best key demo advantage over GMA in\na month and widened its lead by 14% versus the prior week.&nbsp; TODAY also won\ntotal viewers Wednesday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK\nOF 2\/4\/2019-2\/10\/2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong><strong><br \/>\n  Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.19<\/strong>\n  <\/td><td>\n  <strong>1,438<\/strong>\n  <\/td><td>\n  <strong>0.80<\/strong>\n  <\/td><td>\n  <strong>1,033<\/strong>\n  <\/td><td>\n  <strong>4,132<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.80\n  <\/td><td>\n  970\n  <\/td><td>\n  0.55\n  <\/td><td>\n  714\n  <\/td><td>\n  3,371\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  1.01\n  <\/td><td>\n  1,221\n  <\/td><td>\n  0.67\n  <\/td><td>\n  863\n  <\/td><td>\n  4,180\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.438 million A25-54 viewers, leading GMA by +217,000 (+18%) and CBS\nThis Morning by +468,000 (+48%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 163 consecutive weeks (best\n     streak in over six years) and 179 of the last 180 weeks<\/li><li>TODAY\u2019s\n     demo lead over GMA hit a four week high (best since week of 1\/7\/2019)<\/li><li>Week-over-week,\n     TODAY\u2019s A25-54 advantage over GMA grew by 14% (+217,000 vs. +191,000 prior\n     week)<\/li><li>TODAY\n     ranked #1 all five mornings in the key A25-54 demo<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.033 million A18-49 viewers, +170,000 (+20%) ahead of GMA and\n+319,000 (+45%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     represents TODAY\u2019s widest A18-49 margin over GMA since the week of\n     8\/20\/2018, a five-month high<\/li><li>TODAY\n     increased its A18-49 lead over GMA by 36% compared to prior week (+170,000\n     vs. +125,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 4.132 million total viewers leading CBS This Morning by +761,000\n(+29%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     was the top-rated morning show among total viewers on Wednesday (+51,000\n     vs. GMA)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-1\/27\/2018)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 32% vs. the same period last season\n     (+949,000 vs. +721,000 last season)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 163 Straight Weeks in A25-54, Best Streak in 6 Years TODAY Tops GMA in Total Viewers Wednesday TODAY Posts Best Demo Lead Over GMA in a Month NEW YORK \u2013 February 12, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/12\/today-is-1-in-key-demo-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,140,19],"class_list":["post-2839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature","tag-ratings-feature","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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