{"id":2819,"date":"2019-02-05T11:12:03","date_gmt":"2019-02-05T16:12:03","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2819"},"modified":"2019-02-05T11:12:03","modified_gmt":"2019-02-05T16:12:03","slug":"today-is-1-in-key-demo-posts-biggest-total-viewer-gains","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/05\/today-is-1-in-key-demo-posts-biggest-total-viewer-gains\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, POSTS BIGGEST TOTAL VIEWER GAINS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY\nPosts Largest Total Viewer Gains Vs a Year Ago, Comes Within Just 18k Viewers\nof GMA for the Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nWins Total Viewers Tuesday&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nPosts Best Key Demo and Total Viewer Deliveries Since Olympics&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013\nFebruary 5, 2019 \u2013 NBC New\u2019s TODAY was the number-one morning show last week\ntopping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won\nthe demo for 162 straight weeks, delivering its best streak in over six years.\nTODAY also won in total viewers Tuesday and posted the biggest gains of the\nmorning shows versus a year ago. TODAY delivered its best key demo and total\nviewer audiences since the Pyeongchang Olympics and came within just 18,000\nviewers of GMA for the week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Week over\nweek, TODAY added more key demo viewers than CBS and GMA combined and grew a\nwhopping 283,000 in total viewers, the largest gain among the morning news\nshows. Additionally, TODAY narrowed the total viewer gap by 80% versus the same\nweek last year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK\nOF 1\/28\/2019-2\/3\/2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54Rtg<\/strong>\n  <\/td><td>\n  <strong>P25-54Imps<\/strong>\n  <\/td><td>\n  <strong>P18-49Rtg<\/strong>\n  <\/td><td>\n  <strong>P18-49Imps<\/strong>\n  <\/td><td>\n  <strong>P2+Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.30<\/strong>\n  <\/td><td>\n  <strong>1,567<\/strong>\n  <\/td><td>\n  <strong>0.84<\/strong>\n  <\/td><td>\n  <strong>1,085<\/strong>\n  <\/td><td>\n  <strong>4,447<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.75\n  <\/td><td>\n  907\n  <\/td><td>\n  0.51\n  <\/td><td>\n  657\n  <\/td><td>\n  3,459\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  1.14\n  <\/td><td>\n  1,376\n  <\/td><td>\n  0.75\n  <\/td><td>\n  960\n  <\/td><td>\n  4,465\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 1.567 million A25-54 viewers, leading GMA by +191,000 (+14%) and CBS\nThis Morning by +660,000 (+73%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     has now ranked #1 among A25-54 viewers for 162 consecutive weeks (best\n     streak in over six years) and 178 of the last 179 weeks<\/li><li>TODAY\n     posted its highest A25-54 delivery since the week of 2\/19\/2018\n     (Pyeongchang Week #2) and best advantage over GMA&nbsp;in three weeks<\/li><li>Week-over-week,\n     TODAY added +102,000 A25-54 viewers (+7%), more than GMA and CBS combined\n     (+71,000).&nbsp; TODAY also improved its demo lead over GMA by 35% and CBS\n     by 15%.<\/li><li>Compared\n     to the same week last season, TODAY\u2019s demo advantage over GMA was up 19%\n     while its lead vs. CBS improved by 21%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged\n1.085 million A18-49 viewers, +125,000 (+13%) ahead of GMA and +428,000 (+65%)\nhigher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s best A18-49 average since the week of 3\/19\/2018<\/li><li>TODAY\u2019s\n     A18-49 viewership was up +5% (+51,000) versus prior week while also\n     doubling its lead over GMA (+125,000 vs. +62,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\naveraged 4.447 million total viewers leading CBS This Morning by +988,000\n(+29%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     posted its biggest total viewer audience since the Pyeongchang Olympics\n     (week of 2\/12\/2018)<\/li><li>Week-over-week,\n     TODAY saw the biggest increase of viewership (+238,000, or +6%), reduced\n     GMA\u2019s lead by 83%, and improved its advantage over CBS by 6%<\/li><li>TODAY\n     also saw the biggest gain versus the same week last season (+214,000, or\n     +5%) while narrowing the gap with GMA by 80% and posting a 56% higher lead\n     over CBS<\/li><li>TODAY\n     won Tuesday among total viewers (+30,000 vs. GMA)<\/li><li>Compared\n     to YAGO, TODAY grew +214,000, the most among morning shows<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/24\/2018-1\/27\/2018)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nranks #1 among A25-54 and A18-49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nis posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s\n     total viewer advantage over CBS is up 33% vs. the same period last season\n     (+961,000 vs. +725,000 last season)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information\ncontact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np:\n212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Largest Total Viewer Gains Vs a Year Ago, Comes Within Just 18k Viewers of GMA for the Week TODAY Wins Total Viewers Tuesday&nbsp; TODAY Posts Best Key Demo and Total Viewer Deliveries Since Olympics&nbsp; NEW YORK \u2013 February 5, 2019 \u2013 NBC New\u2019s TODAY was the number-one morning show last week topping ABC\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/02\/05\/today-is-1-in-key-demo-posts-biggest-total-viewer-gains\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, POSTS BIGGEST TOTAL VIEWER GAINS<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-2819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO, POSTS BIGGEST TOTAL VIEWER GAINS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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