{"id":2772,"date":"2019-01-08T11:25:54","date_gmt":"2019-01-08T16:25:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2772"},"modified":"2019-01-08T11:25:54","modified_gmt":"2019-01-08T16:25:54","slug":"today-is-1-in-key-demo-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/01\/08\/today-is-1-in-key-demo-3\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"
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TODAY Wins 158 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p><\/blockquote>\n<\/div>\n

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TODAY Posts Largest Total Viewer Gains and Adds More Key Demo Viewers than GMA and CBS Combined Week to Week<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 January 8, 2018 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54 for 158 consecutive weeks. The win marks TODAY\u2019s best demo streak in more than six years.\u00a0 Week over week, TODAY added more key demo viewers than CBS and GMA combined and \u00a0added a whopping 185,000 in total viewers, the biggest gain among the morning news shows.\u00a0 TODAY also widened its demo advantages over the competition versus the prior week.<\/p>\n

TODAY was retitled Monday and Tuesday for the New Year’s holiday.<\/p>\n

TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n\n\n\n
Program<\/strong><\/td>\nP25-54
\nRtg<\/strong><\/td>\n		P25-54
\nImps<\/strong><\/td>\n		P18-49
\nRtg<\/strong><\/td>\n		P18-49
\nImps<\/strong><\/td>\n		P2+
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n1.08<\/strong><\/td>\n1,297<\/strong><\/td>\n0.71<\/strong><\/td>\n919<\/strong><\/td>\n3,764<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n0.63<\/td>\n757<\/td>\n0.40<\/td>\n518<\/td>\n3,035<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n0.98<\/td>\n1,180<\/td>\n0.66<\/td>\n854<\/td>\n3,913<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.297 million A25-54 viewers, leading GMA by +117,000 (+10%) and CBS This Morning by +540,000 (+71%)<\/strong><\/p>\n