{"id":2753,"date":"2018-12-27T11:14:19","date_gmt":"2018-12-27T16:14:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2753"},"modified":"2018-12-27T11:14:19","modified_gmt":"2018-12-27T16:14:19","slug":"today-is-1-for-3-years-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/12\/27\/today-is-1-for-3-years-straight\/","title":{"rendered":"TODAY IS #1 FOR 3 YEARS STRAIGHT"},"content":{"rendered":"<p><strong><em>TODAY Wins 156 Consecutive Weeks in Key Demo, Best Streak in 6 Years<\/em><\/strong><\/p>\n<p><strong><em>TODAY Tops GMA in Total Viewers Monday, Wednesday and Thursday, Just 2k Between TODAY and GMA for the Week<\/em><\/strong><\/p>\n<p><strong><em>TODAY Narrows Total Viewer Gap and Grows Key Demo Lead with GMA Week Over Week<\/em><\/strong><\/p>\n<p>NEW YORK \u2013 December 27, 2018 \u2013 NBC News\u2019 TODAY has marked three straight years as the number-one morning show, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo for 156 weeks. \u00a0TODAY grew its demo lead with GMA by double digits week to week and versus last year. <strong>\u00a0<\/strong>TODAY also won in total viewers last Monday, Wednesday and Thursday\u00a0with just 2,000 viewers separating the shows for the full week. \u00a0Additionally, TODAY\u00a0narrowed the total viewer gap with GMA by 95% week over week.<\/p>\n<p>*GMA was retitled last Friday. The weekly numbers could be subject to change.<\/p>\n<p><strong><u>TODAY HIGHLIGHTS:\u00a0<\/u><\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"183\"><strong>Program<\/strong><\/td>\n<td width=\"57\">\n<p><strong>P25-54<\/strong><\/p>\n<p><strong>Rtg<\/strong><\/td>\n<td width=\"57\">\n<p><strong>P25-54<\/strong><\/p>\n<p><strong>Imps<\/strong><\/td>\n<td width=\"57\">\n<p><strong>P18-49<\/strong><\/p>\n<p><strong>Rtg<\/strong><\/td>\n<td width=\"57\">\n<p><strong>P18-49<\/strong><\/p>\n<p><strong>Imps<\/strong><\/td>\n<td width=\"57\">\n<p><strong>P2+<\/strong><\/p>\n<p><strong>Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"183\"><strong>TODAY<\/strong><\/td>\n<td width=\"57\"><strong>1.18<\/strong><\/td>\n<td width=\"57\"><strong>1,421<\/strong><\/td>\n<td width=\"57\"><strong>0.77<\/strong><\/td>\n<td width=\"57\"><strong>992<\/strong><\/td>\n<td width=\"57\"><strong>4,102<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"183\">CBS THIS MORNING<\/td>\n<td width=\"57\">0.71<\/td>\n<td width=\"57\">858<\/td>\n<td width=\"57\">0.47<\/td>\n<td width=\"57\">610<\/td>\n<td width=\"57\">3,129<\/td>\n<\/tr>\n<tr>\n<td width=\"183\">GOOD MORNING AMERICA<\/td>\n<td width=\"57\">1.02<\/td>\n<td width=\"57\">1,228<\/td>\n<td width=\"57\">0.68<\/td>\n<td width=\"57\">880<\/td>\n<td width=\"57\">4,104<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>TODAY averaged 1.421 million A25-54 viewers, leading GMA by +193,000 (+16%) and CBS This Morning by +563,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 156 consecutive weeks (best streak in over six years) and 172 of the last 173 weeks<\/li>\n<li>TODAY had its best A25-54 advantage over GMA in four weeks, since the week of 11\/19\/2018<\/li>\n<li>TODAY increased its A25-54 lead vs. GMA compared to both prior week (28% higher) and prior year (up 12%)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 992,000 A18-49 viewers, +112,000 (+13%) ahead of GMA and +382,000 (+63%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A18-49 lead over GMA was up 60% vs. prior week, hitting its best level since the week of 11\/19\/2018 (four-week high)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.102 million total viewers leading CBS This Morning by +973,000 (+31%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed the total viewer gap by 95% week-over-week (-2,000 vs. -36,000 prior week)<\/li>\n<li>TODAY increased its total viewer advantage over CBS by 23% compared to the same week last season<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE (9\/24\/2018-12\/23\/2018)<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s posted gaines versus prior year: lead over GMA is up +1,000 viewers while lead vs. CBS is up +2,000 viewers<\/li>\n<\/ul>\n<p><strong>TODAY is posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer advantage over CBS is up 36% vs. the same period last season (+976,000 vs. +719,000 last season)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 156 Consecutive Weeks in Key Demo, Best Streak in 6 Years TODAY Tops GMA in Total Viewers Monday, Wednesday and Thursday, Just 2k Between TODAY and GMA for the Week TODAY Narrows Total Viewer Gap and Grows Key Demo Lead with GMA Week Over Week NEW YORK \u2013 December 27, 2018 \u2013 NBC [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/12\/27\/today-is-1-for-3-years-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 FOR 3 YEARS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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