{"id":2746,"date":"2018-12-18T11:09:30","date_gmt":"2018-12-18T16:09:30","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2746"},"modified":"2018-12-18T11:09:30","modified_gmt":"2018-12-18T16:09:30","slug":"today-is-1-in-key-demo-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/12\/18\/today-is-1-in-key-demo-2\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years<\/strong><\/p>\n<p><strong>TODAY Grows Demo Lead Over GMA Season to Date<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 December 18, 2018 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54 for the 155th week straight. The win marks TODAY\u2019s best demo streak in more than six years. \u00a0Season to date, TODAY\u2019s key demo lead over GMA has grown 5%.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>1.20<\/strong><\/td>\n<td><strong>1,444<\/strong><\/td>\n<td><strong>0.78<\/strong><\/td>\n<td><strong>1,000<\/strong><\/td>\n<td><strong>4,191<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>0.68<\/td>\n<td>815<\/td>\n<td>0.46<\/td>\n<td>589<\/td>\n<td>3,131<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>1.07<\/td>\n<td>1,293<\/td>\n<td>0.72<\/td>\n<td>930<\/td>\n<td>4,229<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.444 million A25-54 viewers, leading GMA by +151,000 (+12%) and CBS This Morning by +629,000 (+77%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 155 consecutive weeks (best streak in over six years) and 171 of the last 172 weeks<\/li>\n<li>TODAY saw its best A25-54 lead over GMA in three weeks and hit a nine-week high in its advantage over CBS<\/li>\n<li>Week-over-week, TODAY increased its demo lead over GMA by 23% and over CBS by 6%<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.000 million A18-49 viewers, +70,000 (+8%) ahead of GMA and +411,000 (+70%) higher than CBS<\/strong><\/p>\n<p><strong>TODAY averaged 4.191 million total viewers, trailing GMA by -38,000 (-0.9%) and CBS This Morning by +1.060 million (+34%)<\/strong><\/p>\n<ul>\n<li>TODAY posted its biggest total viewer advantage over CBS since the Pyeongchang Olympics (week of 2\/12\/2018)<\/li>\n<li>TODAY increased its advantage over CBS by 7% week-over-week and by 16% compared to the same week last season<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE (9\/24\/2018-12\/16\/2018)<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n<ul>\n<li>In A25-54, TODAY\u2019s lead vs. GMA is up 5% while its lead over CBS is up 3%<\/li>\n<\/ul>\n<p><strong>TODAY is posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer advantage over CBS is up 39% vs. the same period last season (+976,000 vs. +701,000 last season)<\/li>\n<\/ul>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years TODAY Grows Demo Lead Over GMA Season to Date NEW YORK \u2013 December 18, 2018 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54 for the 155th week straight. The win marks TODAY\u2019s best [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/12\/18\/today-is-1-in-key-demo-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/12\/18\/today-is-1-in-key-demo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years TODAY Grows Demo Lead Over GMA Season to Date NEW YORK \u2013 December 18, 2018 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54 for the 155th week straight. 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