{"id":2682,"date":"2018-11-06T11:51:54","date_gmt":"2018-11-06T16:51:54","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2682"},"modified":"2018-11-06T11:51:54","modified_gmt":"2018-11-06T16:51:54","slug":"today-is-1-in-total-viewers-for-2-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/11\/06\/today-is-1-in-total-viewers-for-2-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN TOTAL VIEWERS FOR 2 WEEKS STRAIGHT"},"content":{"rendered":"<blockquote><p><strong>TODAY Posts Closest Total Viewer Margin Vs. GMA in 7 Years<\/strong><\/p>\n<p><strong>TODAY Wins 149th Straight Week in Key Demo<\/strong><\/p>\n<p><strong>Lester Holt, Savannah Guthrie, and Chuck Todd Anchor \u201cThe Vote: America\u2019s Future\u201d at 8 p.m. ET\/ 7 p.m. CT Tonight Live From NBC News World Headquarters in New York<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 November 6, 2018 \u2013 TODAY was the number-one morning show outright last week topping \u201cGood Morning America\u201d in total viewers for the second consecutive week.\u00a0 This marks TODAY\u2019s first back-to-back total viewer wins since the Pyeongchang Olympics.\u00a0 TODAY also won the key demo A25-54 for the week marking 149 straight weeks in the top spot, its best streak in over six years. Season to date, TODAY\u2019s demo lead over GMA is up 60%, and its posting its closest total viewer margin versus GMA in seven years.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>P25-54Rtg<\/strong><\/td>\n<td><strong>P25-54Imps<\/strong><\/td>\n<td><strong>P18-49Rtg<\/strong><\/td>\n<td><strong>P18-49Imps<\/strong><\/td>\n<td><strong>P2+Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>1.13<\/strong><\/td>\n<td><strong>1,363<\/strong><\/td>\n<td><strong>0.76<\/strong><\/td>\n<td><strong>977<\/strong><\/td>\n<td><strong>4,002<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>0.64<\/td>\n<td>774<\/td>\n<td>0.45<\/td>\n<td>579<\/td>\n<td>2,957<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>1.05<\/td>\n<td>1,266<\/td>\n<td>0.71<\/td>\n<td>913<\/td>\n<td>3,992<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.363 million A25-54 viewers, leading GMA by +97,000 (+11%) and CBS This Morning by +592,000 (+77%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 149 consecutive weeks (best streak in over six years) and 164 of the last 165 weeks<\/li>\n<li>TODAY delivered a 1.13 A25-54 rating, +0.08 points ahead of GMA and +0.49 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 977,000 A18-49 viewers, +64,000 (+7%) ahead of GMA and +398,000 (+69%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A18-49 viewers in 168 of the last 169 weeks<\/li>\n<li>TODAY delivered a 0.76 A18-49 rating, +0.05 points more than GMA and +0.31 points better than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.002 million total viewers, leading GMA by +10,000 (+0.2%) and CBS This Morning by +1.045 million (+35%)<\/strong><\/p>\n<ul>\n<li>TODAY ranked #1 among total viewers for the second straight week, its first back-to-back wins since the Pyeongchang Olympics<\/li>\n<li>TODAY also led CBS This Morning by over one million viewers for the second consecutive week<\/li>\n<li>Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 57%<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE (9\/24\/2018-11\/4\/2018)<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 and A18-49<\/strong><\/p>\n<ul>\n<li>In A25-54, TODAY\u2019s lead vs. GMA is up 60% while its lead over CBS is up 11%<\/li>\n<\/ul>\n<p><strong>TODAY is posting its biggest season-to-date total viewer lead over CBS in three years<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer advantage over CBS is up 61% vs. the same period last season (+965,000 vs. +599,000 last season)<\/li>\n<li>TODAY\u2019s total viewer gap vs. GMA is 45% closer than the same period last season<\/li>\n<li>This is TODAY\u2019s closest total viewer margin vs. GMA in seven years<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Closest Total Viewer Margin Vs. GMA in 7 Years TODAY Wins 149th Straight Week in Key Demo Lester Holt, Savannah Guthrie, and Chuck Todd Anchor \u201cThe Vote: America\u2019s Future\u201d at 8 p.m. ET\/ 7 p.m. CT Tonight Live From NBC News World Headquarters in New York NEW YORK \u2013 November 6, 2018 \u2013 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/11\/06\/today-is-1-in-total-viewers-for-2-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN TOTAL VIEWERS FOR 2 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN TOTAL VIEWERS FOR 2 WEEKS STRAIGHT - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/11\/06\/today-is-1-in-total-viewers-for-2-weeks-straight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN TOTAL VIEWERS FOR 2 WEEKS STRAIGHT - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Posts Closest Total Viewer Margin Vs. 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