{"id":2632,"date":"2018-10-09T12:36:19","date_gmt":"2018-10-09T16:36:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2632"},"modified":"2018-10-09T12:36:19","modified_gmt":"2018-10-09T16:36:19","slug":"today-is-1-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/10\/09\/today-is-1-key-demo\/","title":{"rendered":"TODAY IS #1 KEY DEMO"},"content":{"rendered":"

TODAY Wins 145 Straight Weeks in A25-54<\/strong><\/p>\n

TODAY’s Demo Lead Over GMA is a Whopping 6X Higher Vs. a Year Ago<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 October 9, 2018 \u2013 NBC News\u2019 TODAY was once again the number-one morning show last week in the key A25-54 demo. \u00a0This marks 145 consecutive weeks in the top spot, its best streak in over six years. Additionally, versus the same week last year, the show has improved its demo lead vs. “Good Morning America” by a giant 538% and also narrowed the total viewer gap by 30%.<\/p>\n

TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n\n\n\n\n\n\n
Program<\/strong><\/td>\nP25-54Rtg<\/strong><\/td>\nP25-54Imps<\/strong><\/td>\nP18-49Rtg<\/strong><\/td>\nP18-49Imps<\/strong><\/td>\nP2+Imps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n1.13<\/strong><\/td>\n1,360<\/strong><\/td>\n0.75<\/strong><\/td>\n968<\/strong><\/td>\n3,856<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n0.63<\/td>\n755<\/td>\n0.44<\/td>\n569<\/td>\n2,988<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n1.00<\/td>\n1,207<\/td>\n0.69<\/td>\n893<\/td>\n4,082<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.360 million A25-54 viewers, leading GMA by +153,000 (+13%) and CBS This Morning by +605,000 (+80%)<\/strong><\/p>\n