{"id":2580,"date":"2018-09-11T11:15:32","date_gmt":"2018-09-11T15:15:32","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2580"},"modified":"2018-09-11T11:15:32","modified_gmt":"2018-09-11T15:15:32","slug":"today-is-1-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/09\/11\/today-is-1-in-key-demo\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"

TODAY Wins 141 Straight Weeks in A25-54<\/strong><\/p>\n

TODAY Tops GMA in Total Viewers Friday <\/strong><\/p>\n

TODAY Posts Best Total Viewer and Key Demo Deliveries in More Than 3 Months<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 September 11, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday. TODAY posted its highest total viewer and demo deliveries in more than three months.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.81<\/strong><\/td>\n12<\/strong><\/td>\n3,887<\/strong><\/td>\n0.76<\/strong><\/td>\n979<\/strong><\/td>\n1.14<\/strong><\/td>\n1,379<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.26<\/td>\n10<\/td>\n2,984<\/td>\n0.45<\/td>\n583<\/td>\n0.64<\/td>\n768<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n2.96<\/td>\n13<\/td>\n4,048<\/td>\n0.67<\/td>\n861<\/td>\n0.99<\/td>\n1,194<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.379 million A25-54 viewers, leading GMA by +185,000 (+15%) and CBS This Morning by +611,000 (+80%)<\/strong><\/p>\n