{"id":2573,"date":"2018-09-05T11:08:57","date_gmt":"2018-09-05T15:08:57","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2573"},"modified":"2018-09-05T11:08:57","modified_gmt":"2018-09-05T15:08:57","slug":"today-is-1-morning-show-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/09\/05\/today-is-1-morning-show-in-demo\/","title":{"rendered":"TODAY IS #1 MORNING SHOW IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Wins Key Demo for 140 Straight Weeks<\/strong><\/p>\n<p><strong>TODAY Wins Total Viewers Wednesday and Comes Within Just 56k Viewers of GMA for the Week\u00a0<\/strong><\/p>\n<p><strong>TODAY Grows In Total Viewers Week-Over-Week\u00a0<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 September 5, 2018 \u2013 NBC New\u2019s TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won the demo for 140 straight weeks,\u00a0delivering its best streak in over six years.\u00a0TODAY also won in total viewers Wednesday and came within just 56,000 viewers of GMA for the week. Additionally, TODAY is up in total viewers versus the prior week and has narrowed the total viewer gap by 71% versus the same week last year.<\/p>\n<p><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.76<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,808<\/strong><\/td>\n<td><strong>0.70<\/strong><\/td>\n<td><strong>902<\/strong><\/td>\n<td><strong>1.08<\/strong><\/td>\n<td><strong>1,309<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.20<\/td>\n<td>10<\/td>\n<td>2,937<\/td>\n<td>0.41<\/td>\n<td>530<\/td>\n<td>0.60<\/td>\n<td>723<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.83<\/td>\n<td>13<\/td>\n<td>3,864<\/td>\n<td>0.61<\/td>\n<td>788<\/td>\n<td>0.93<\/td>\n<td>1,128<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.309 million A25-54 viewers, leading GMA by +181,000 (+16%) and CBS This Morning by +586,000 (+81%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 140 consecutive weeks (best streak in six years) and 156 of the last 157 weeks<\/li>\n<li>TODAY delivered a 1.08 A25-54 rating, +0.15 points ahead of GMA and +0.48 points more than CBS<\/li>\n<li>TODAY topped GMA by at least 150,000 A25-54 viewers for the third consecutive week<\/li>\n<li>TODAY\u2019s demo advantage over GMA rose by 29% compared to the same week last season<\/li>\n<\/ul>\n<p><strong>TODAY averaged 902,000 A18-49 viewers, +114,000 (+15%) ahead of GMA and +372,000 (+70%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY delivered a 0.70 A18-49 rating, +0.09 points more than GMA and +0.29 points better than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.808 million total viewers, leading CBS This Morning by +871,000 (+30%)<\/strong><\/p>\n<ul>\n<li>TODAY ranked #1 in total viewers on Wednesday (+164,000 over GMA)<\/li>\n<li>TODAY\u2019s total viewership hit a 13-week high, increasing by +21,000 viewers (+1%) compared to prior week<\/li>\n<li>Compared to the same week last season, TODAY closed the total viewer gap with GMA by 71% while its advantage over CBS rose by 50%<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +147,000 (+11%) and CBS by +554,000 (+63%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +137,000 (+15%) and CBS by +407,000 (+63%)<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +745,000, 16% higher than last season<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Key Demo for 140 Straight Weeks TODAY Wins Total Viewers Wednesday and Comes Within Just 56k Viewers of GMA for the Week\u00a0 TODAY Grows In Total Viewers Week-Over-Week\u00a0 NEW YORK \u2013 September 5, 2018 \u2013 NBC New\u2019s TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/09\/05\/today-is-1-morning-show-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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