{"id":2535,"date":"2018-08-14T10:40:34","date_gmt":"2018-08-14T14:40:34","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2535"},"modified":"2018-08-14T10:40:34","modified_gmt":"2018-08-14T14:40:34","slug":"today-is-1-again-6","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/14\/today-is-1-again-6\/","title":{"rendered":"TODAY\u00a0IS #1 AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY<\/strong><strong> Wins Key A25-54 Demo for 137 Straight Weeks<\/strong><\/p>\n<p><strong>TODAY <\/strong><strong>Also Tops GMA in A18-49 Demo<\/strong><\/p>\n<p><strong>TODAY <\/strong><strong>is Up in Total Viewers and Narrows Gap Vs. GMA Week-Over-Week<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 August 14, 2018 \u2013 NBC News\u2019 <em>TODAY<\/em> was the number-one morning show last week, topping ABC\u2019s <em>Good Morning America<\/em> in the key A25-54 and A18-49 demos.\u00a0 For 137 straight weeks, <em>TODAY<\/em> has won A25-54, delivering its best streak in six years.\u00a0 Among A18-49, <em>TODAY<\/em> has been number-one for 156 of the last 157 weeks. Week-over week, <em>TODAY<\/em> has grown in total viewers, delivering its best viewership in four weeks, and narrowed the gap vs. GMA by 32 %, its best in 11 weeks.<\/p>\n<p>Season to date, <em>TODAY<\/em> remains the number-one morning show among the key A25-54 and A18-49 demos.<\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.64<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,586<\/strong><\/td>\n<td><strong>0.62<\/strong><\/td>\n<td><strong>804<\/strong><\/td>\n<td><strong>0.98<\/strong><\/td>\n<td><strong>1,177<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.12<\/td>\n<td>10<\/td>\n<td>2,866<\/td>\n<td>0.40<\/td>\n<td>512<\/td>\n<td>0.59<\/td>\n<td>707<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.76<\/td>\n<td>13<\/td>\n<td>3,736<\/td>\n<td>0.57<\/td>\n<td>738<\/td>\n<td>0.90<\/td>\n<td>1,088<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><u>TODAY HIGHLIGHTS: <\/u><\/strong><\/p>\n<p><strong>TODAY averaged 1.177 million A25-54 viewers, leading GMA by +89,000 (+8%) and CBS This Morning by +470,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 137 consecutive weeks (best streak in six years) and 153 of the last 154 weeks<\/li>\n<li>TODAY delivered a 0.98 A25-54 rating, +0.08 points ahead of GMA and +0.39 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 804,000 A18-49 viewers, +66,000 (+9%) ahead of GMA and +292,000 (+57%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A18-49 viewers in 156 of the last 157 weeks<\/li>\n<li>TODAY delivered a 0.62 A18-49 rating, +0.05 points more than GMA and +0.22 points better than CBS<\/li>\n<li>TODAY\u2019s A18-49 advantage over CBS improved by 6% week-over-week<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.586 million total viewers, leading CBS This Morning by +720,000 (+25%) <\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewership hit a four-week high, adding +42,000 viewers (+1%) compared to prior week and being the only morning news program to post a gain<\/li>\n<li>TODAY saw its narrowest gap vs. GMA in 11 weeks, since the week of 5\/21\/2018<\/li>\n<li>Week-over-week, TODAY reduced GMA\u2019s lead by nearly a third (32% lower) and increased its advantage over CBS by 16%<\/li>\n<li>TODAY\u2019s total viewer advantage over CBS grew by 24% compared to the same week last season<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +144,000 (+11%) and CBS by +552,000 (+62%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +137,000 (+15%) and CBS by +409,000 (+63%)<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +736,000, 14% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Key A25-54 Demo for 137 Straight Weeks TODAY Also Tops GMA in A18-49 Demo TODAY is Up in Total Viewers and Narrows Gap Vs. GMA Week-Over-Week NEW YORK \u2013 August 14, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s Good Morning America in the key A25-54 and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/14\/today-is-1-again-6\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY\u00a0IS #1 AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY\u00a0IS #1 AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/14\/today-is-1-again-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY\u00a0IS #1 AGAIN - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins Key A25-54 Demo for 137 Straight Weeks TODAY Also Tops GMA in A18-49 Demo TODAY is Up in Total Viewers and Narrows Gap Vs. 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