{"id":2519,"date":"2018-08-07T10:29:20","date_gmt":"2018-08-07T14:29:20","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2519"},"modified":"2018-08-07T10:29:20","modified_gmt":"2018-08-07T14:29:20","slug":"today-wins-again-7","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/","title":{"rendered":"&#8216;TODAY&#8217; WINS AGAIN"},"content":{"rendered":"<blockquote><p><em><strong>\u2018TODAY\u2019 Is #1 in Key A25-54 Demo for 136 Straight Weeks<\/strong><\/em><\/p>\n<p><em><strong>\u2018TODAY\u2019 Narrows Total Viewer Gap Vs. GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak<\/strong><\/em><\/p><\/blockquote>\n<p>NEW YORK \u2013 August 7, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d across the key A25-54 and A18-49 demos.\u00a0 For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years.\u00a0 Additionally, the morning show has led the A18-49 demo for 155 out of the last 156 weeks. TODAY has also narrowed the total viewer gap with GMA year-over-year.<\/p>\n<p>Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos and year-over-year has improved in total viewers by 63% vs. GMA.<\/p>\n<p><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.61<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,543<\/strong><\/td>\n<td><strong>0.63<\/strong><\/td>\n<td><strong>810<\/strong><\/td>\n<td><strong>0.98<\/strong><\/td>\n<td><strong>1,177<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.16<\/td>\n<td>10<\/td>\n<td>2,923<\/td>\n<td>0.42<\/td>\n<td>535<\/td>\n<td>0.59<\/td>\n<td>713<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.75<\/td>\n<td>13<\/td>\n<td>3,765<\/td>\n<td>0.57<\/td>\n<td>738<\/td>\n<td>0.89<\/td>\n<td>1,078<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.177 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +464,000 (+65%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 136 consecutive weeks (best streak in six years) and 152 of the last 153 weeks<\/li>\n<li>TODAY delivered a 0.98 A25-54 rating, +0.09 points ahead of GMA and +0.39 points more than CBS<\/li>\n<li>TODAY posted its best A25-54 viewership and lead over GMA in three weeks<\/li>\n<li>TODAY\u2019s A25-54 lead over GMA nearly doubled week-over-week and also improved by 34% compared to the same week last season<\/li>\n<\/ul>\n<p><strong>TODAY averaged 810,000 A18-49 viewers, +72,000 (+10%) ahead of GMA and +275,000 (+51%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A18-49 viewers in 155 of the last 156 weeks<\/li>\n<li>TODAY delivered a 0.63 A18-49 rating, +0.06 points more than GMA and +0.21 points better than CBS<\/li>\n<li>TODAY\u2019s A18-49 advantage over GMA improved by 41% week-over-week<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.543 million total viewers, leading CBS This Morning by +620,000 (+21%) <\/strong><\/p>\n<ul>\n<li>Compared to the same week last season, TODAY\u2019s total viewer gap over GMA narrowed by 10% while its advantage over CBS increased by 18%<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +146,000 (+11%) and CBS by +555,000 (+62%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +139,000 (+15%) and CBS by +412,000 (+63%)<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +737,000, 14% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018TODAY\u2019 Is #1 in Key A25-54 Demo for 136 Straight Weeks \u2018TODAY\u2019 Narrows Total Viewer Gap Vs. GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak NEW YORK \u2013 August 7, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d across the key A25-54 and A18-49 demos.\u00a0 For [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; WINS AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; WINS AGAIN - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"\u2018TODAY\u2019 Is #1 in Key A25-54 Demo for 136 Straight Weeks \u2018TODAY\u2019 Narrows Total Viewer Gap Vs. 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GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak NEW YORK \u2013 August 7, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d across the key A25-54 and A18-49 demos.\u00a0 For [...]Read More... from &#8216;TODAY&#8217; WINS AGAIN","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/","og_site_name":"NBC News Press Releases","article_published_time":"2018-08-07T14:29:20+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"&#8216;TODAY&#8217; WINS AGAIN","datePublished":"2018-08-07T14:29:20+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/"},"wordCount":370,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature","Ratings","TODAY"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/","name":"'TODAY' WINS AGAIN - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2018-08-07T14:29:20+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/08\/07\/today-wins-again-7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"&#8216;TODAY&#8217; WINS AGAIN"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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