{"id":2491,"date":"2018-07-17T10:41:17","date_gmt":"2018-07-17T14:41:17","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2491"},"modified":"2018-07-17T10:41:17","modified_gmt":"2018-07-17T14:41:17","slug":"today-is-1-again-5","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/07\/17\/today-is-1-again-5\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 AGAIN"},"content":{"rendered":"<blockquote><p><em><strong>TODAY Tops GMA in Key A25-54 and A18-49 Demos<\/strong><\/em><\/p>\n<p><em><strong>TODAY Delivers Best A25-54 Streak at #1 in Six Years <\/strong><\/em><\/p>\n<p><em><strong>TODAY Posts Biggest Week-Over-Week Audience Growth Across the Board<\/strong><\/em><\/p><\/blockquote>\n<p>NEW YORK \u2013 July 17, 2018 \u2013 TODAY is the number-one morning show, leading ABC\u2019s \u201cGood Morning America\u201d among the key A25-54 and A18-49 demos.\u00a0 TODAY has now topped GMA for 133 consecutive weeks in A25-54, it\u2019s best streak in six years, and has won its 152ndweek out of 153 in A18-49.\u00a0 Week-over-week, TODAY delivered the biggest growth across the board in total viewers and both key demos, and posted its widest A25-54 demo advantage over GMA in four weeks and \u201cCBS This Morning\u201d in six weeks.\u00a0 Compared to the same week last season, TODAY also improved its demo leads over both GMA and CBS.<\/p>\n<p>Season to date, TODAY remains the top morning show among the key demos, leading GMA by 11% in A25-54 and 16% in A18-49.\u00a0 It has also improved its total viewers vs. GMA by 67% year-over-year.<\/p>\n<p>TODAY HIGHLIGHTS:<\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.63<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,622<\/strong><\/td>\n<td><strong>0.66<\/strong><\/td>\n<td><strong>847<\/strong><\/td>\n<td><strong>1.00<\/strong><\/td>\n<td><strong>1,205<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.09<\/td>\n<td>9<\/td>\n<td>2,817<\/td>\n<td>0.39<\/td>\n<td>502<\/td>\n<td>0.57<\/td>\n<td>690<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.79<\/td>\n<td>13<\/td>\n<td>3,795<\/td>\n<td>0.59<\/td>\n<td>759<\/td>\n<td>0.90<\/td>\n<td>1,083<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.205 million A25-54 viewers, leading GMA by +122,000 (+11%) and CBS This Morning by +515,000 (+75%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 133 consecutive weeks (best streak in six years) and 149 of the last 150 weeks<\/li>\n<li>TODAY\u2019s A25-54 viewership hit a three-week high, up +7% (+76,000) week-over-week for the biggest gain among the morning shows<\/li>\n<li>TODAY held its widest demo advantage over GMA in four weeks and biggest lead over CBS in six weeks<\/li>\n<li>Compared to the same week last season, TODAY improved its advantages over both GMA (18% higher) and CBS (17% higher)<\/li>\n<li>TODAY delivered a 1.00 A25-54 rating, +0.10 points ahead of GMA and +0.43 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 847,000 A18-49 viewers, +88,000 (+12%) ahead of GMA and +345,000 (+69%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY has been #1 among A18-49 viewers in 152 of the last 153 weeks<\/li>\n<li>TODAY delivered its best A18-49 audience in three weeks and highest advantages over the competition in four weeks<\/li>\n<li>Week-over-week, TODAY\u2019s A18-49 viewership posted the biggest gain (+5%, or +40,000)<\/li>\n<li>TODAY delivered a 0.66 A18-49 rating, +0.07 points more than GMA and +0.27 points better than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.622 million total viewers, leading CBS This Morning by +805,000 (+29%) and trailing GMA by -173,000 (-5%)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s best total viewer average in three weeks and largest advantage over CBS in seven weeks (since the week of 5\/21\/2018)<\/li>\n<li>TODAY\u2019s lead over CBS increased by 46% week-over-week and more than doubled versus the same week last season (up +129%)<\/li>\n<li>Among the morning shows, TODAY added the most total viewer week-over-week (+132,000, or +4%) and was the only broadcast to increase versus the same week last season (+27,000, or +1%)<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +151,000 (+11%) and CBS by +560,000 (+62%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +145,000 (+16%) and CBS by +420,000 (+64%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #2 among total viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Trails GMA by -63,000, <u>67% narrower<\/u> than last season<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads CBS by +740,000, <u>12% higher<\/u> than last season<\/li>\n<\/ul>\n<p>Dana Klinghoffer<br \/>\nNBC News<br \/>\n212.664.4088<br \/>\n<a href=\"mailto:dana.klinghoffer@nbcuni.com\">dana.klinghoffer@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key A25-54 and A18-49 Demos TODAY Delivers Best A25-54 Streak at #1 in Six Years TODAY Posts Biggest Week-Over-Week Audience Growth Across the Board NEW YORK \u2013 July 17, 2018 \u2013 TODAY is the number-one morning show, leading ABC\u2019s \u201cGood Morning America\u201d among the key A25-54 and A18-49 demos.\u00a0 TODAY has [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/07\/17\/today-is-1-again-5\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,31,19],"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is 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