{"id":2471,"date":"2018-07-03T10:57:57","date_gmt":"2018-07-03T14:57:57","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2471"},"modified":"2018-07-03T10:57:57","modified_gmt":"2018-07-03T14:57:57","slug":"today-is-1-for-11-consecutive-quarters","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/07\/03\/today-is-1-for-11-consecutive-quarters\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 11 CONSECUTIVE QUARTERS"},"content":{"rendered":"<blockquote><p><em><strong>TODAY Tops GMA for 11 Straight Quarters, 34 Consecutive Months and 131 Straight Weeks in Key A25-54 Demo <\/strong><\/em><\/p>\n<p><em><strong>TODAY Continues Season-to-Date Wins in Demos<\/strong><\/em><\/p><\/blockquote>\n<p>NEW YORK \u2013 July 3, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show for the second quarter in 2018, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 and A18-49 demos.\u00a0 TODAY has now won 11 consecutive quarters, 34 straight months and 131 straight weeks in the A25-54 news demo. \u00a0TODAY was also number one among A18-49 for 22 consecutive quarters and 39 straight months. \u00a0For the second quarter, TODAY has improved vs. GMA by double digits in total viewers and increased its lead over CBS \u201cThis Morning\u201d by 44% compared to the second quarter 2017.<\/p>\n<p>Season-to-date, TODAY continues its reign at number one among A25-54 and A18-49 demos, and has improved in total viewers by 69% vs. GMA compared to the same point last season while also increasing its lead over CBS by 11%.<\/p>\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n<p><strong><u>2nd Quarter 2018<\/u><\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.86<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3923<\/strong><\/td>\n<td><strong>0.75<\/strong><\/td>\n<td><strong>971<\/strong><\/td>\n<td><strong>1.11<\/strong><\/td>\n<td><strong>1336<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.33<\/td>\n<td>10<\/td>\n<td>3188<\/td>\n<td>0.47<\/td>\n<td>604<\/td>\n<td>0.69<\/td>\n<td>830<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.00<\/td>\n<td>13<\/td>\n<td>4104<\/td>\n<td>0.70<\/td>\n<td>898<\/td>\n<td>1.02<\/td>\n<td>1231<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY won its 11th consecutive quarter among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.336 million A25-54 viewers, +105,000 (+9%) ahead of ABC and +506,000 (+61%) higher than CBS<\/li>\n<\/ul>\n<p><strong>TODAY won its 22nd consecutive quarter among A18-49 viewers <\/strong><\/p>\n<ul>\n<li>#1 among A18-49 in 94 of the last 95 quarters (dates back to 4Q 1994)<\/li>\n<li>TODAY averaged 971,000 A18-49 viewers, leading ABC by +73,000 (+8%) and CBS by +367,000 (+61%)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.923 million total viewers beating CBS by +735,000 (+23%)<\/strong><\/p>\n<p><strong><u>JUNE 2018 (MONTHLY)<\/u><\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.76<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3743<\/strong><\/td>\n<td><strong>0.69<\/strong><\/td>\n<td><strong>888<\/strong><\/td>\n<td><strong>1.03<\/strong><\/td>\n<td><strong>1237<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.21<\/td>\n<td>10<\/td>\n<td>3006<\/td>\n<td>0.43<\/td>\n<td>553<\/td>\n<td>0.63<\/td>\n<td>763<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.93<\/td>\n<td>13<\/td>\n<td>3996<\/td>\n<td>0.66<\/td>\n<td>851<\/td>\n<td>0.96<\/td>\n<td>1161<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY won its 34th consecutive month among A25-54 viewers and its 35th month of the last 36<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.237 million A25-54 viewers, outperforming ABC by +76,000 (+7%) and CBS by +474,000 (+62%)<\/li>\n<\/ul>\n<p><strong>TODAY won its 39th consecutive month among A18-49 viewers and its 41st month of the last 43<\/strong><\/p>\n<ul>\n<li>TODAY averaged 888,000 A18-49 viewers, +37,000 (+4%) ahead of ABC and +335,000 (+61%) over CBS<\/li>\n<\/ul>\n<p><strong>Among total viewers, TODAY averaged 3.743 million, leading CBS by +737,000 <\/strong><\/p>\n<p><strong><u>Week of 6\/25\/2018 \u2013 07\/01\/2018<\/u><\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.66<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3601<\/strong><\/td>\n<td><strong>0.63<\/strong><\/td>\n<td><strong>815<\/strong><\/td>\n<td><strong>0.94<\/strong><\/td>\n<td><strong>1133<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.13<\/td>\n<td>9<\/td>\n<td>2915<\/td>\n<td>0.41<\/td>\n<td>535<\/td>\n<td>0.61<\/td>\n<td>731<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.85<\/td>\n<td>12<\/td>\n<td>3893<\/td>\n<td>0.64<\/td>\n<td>826<\/td>\n<td>0.92<\/td>\n<td>1109<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.133 million A25-54 viewers, leading GMA by +24,000 (+2%) and CBS This Morning by +402,000 (+55%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 131 consecutive weeks (best streak in almost six years) and 147 of the last 148 weeks<\/li>\n<li>TODAY delivered a 0.94 A25-54 rating, +0.02 points ahead of GMA and +0.33 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 815,000 A18-49 viewers +280,000 (+52%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY delivered a 0.63 A18-49 rating, ahead of CBS by +0.21 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.601 million total viewers, leading CBS This Morning by +686,000 <\/strong><\/p>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +154,000 (+12%) and CBS by +567,000 (+62%)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +148,000 (+16%) and CBS by +426,000 (+64%)<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +747,000, 11% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 11 Straight Quarters, 34 Consecutive Months and 131 Straight Weeks in Key A25-54 Demo TODAY Continues Season-to-Date Wins in Demos NEW YORK \u2013 July 3, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show for the second quarter in 2018, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/07\/03\/today-is-1-for-11-consecutive-quarters\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 11 CONSECUTIVE QUARTERS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 11 CONSECUTIVE QUARTERS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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