{"id":2456,"date":"2018-06-26T11:44:59","date_gmt":"2018-06-26T15:44:59","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2456"},"modified":"2018-06-26T11:44:59","modified_gmt":"2018-06-26T15:44:59","slug":"today-is-1-again-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/06\/26\/today-is-1-again-4\/","title":{"rendered":"TODAY IS #1 AGAIN"},"content":{"rendered":"<p><em><strong>TODAY Wins Key A25-54 Demo for 130 Straight Weeks<\/strong><\/em><\/p>\n<p><em><strong>TODAY Tops GMA in A18-49 for 150 Consecutive Weeks<\/strong><\/em><\/p>\n<p><em><strong>TODAY is Up in Total Viewers and A25-54 Week-Over-Week<\/strong><\/em><\/p>\n<p>NEW YORK \u2013 June 26, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d across the key demos.\u00a0 For 130 straight weeks, TODAY has won A25-54, delivering its best streak in nearly six years. \u00a0Additionally, the morning show has led A18-49 for 150 consecutive weeks.\u00a0 Week-over-week, TODAY is up in both total viewers and A25-54.<\/p>\n<p>Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos, and has improved in total viewers by 73% vs. GMA compared to the same point last season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.75<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,733<\/strong><\/td>\n<td><strong>0.69<\/strong><\/td>\n<td><strong>889<\/strong><\/td>\n<td><strong>1.03<\/strong><\/td>\n<td><strong>1,246<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.19<\/td>\n<td>9<\/td>\n<td>2,959<\/td>\n<td>0.43<\/td>\n<td>558<\/td>\n<td>0.63<\/td>\n<td>762<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.91<\/td>\n<td>12<\/td>\n<td>3,924<\/td>\n<td>0.64<\/td>\n<td>824<\/td>\n<td>0.94<\/td>\n<td>1,135<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.246 million A25-54 viewers, leading GMA by +111,000 (+10%) and CBS This Morning by +484,000 (+63%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 130 consecutive weeks (best streak in almost six years) and 146 of the last 147 weeks<\/li>\n<li>TODAY delivered a 1.03 A25-54 rating, +0.09 points ahead of GMA and +0.40 points more than CBS<\/li>\n<li>Week-over week, TODAY added +6,000 A25-54 viewers<\/li>\n<\/ul>\n<p><strong>TODAY averaged 889,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +331,000 (+59%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 150 consecutive weekly wins and has finished #1 in 156 of the last 158 weeks and 167 of the last 171 weeks<\/li>\n<li>TODAY\u2019s 0.69 A18-49 rating, leading GMA by +0.05 and CBS by +0.26 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.733 million total viewers, leading CBS This Morning by +774,000 (+26%)\u00a0<\/strong><\/p>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +157,000 and CBS by +571,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +153,000 and CBS by +431,000<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +749,000, 10% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Key A25-54 Demo for 130 Straight Weeks TODAY Tops GMA in A18-49 for 150 Consecutive Weeks TODAY is Up in Total Viewers and A25-54 Week-Over-Week NEW YORK \u2013 June 26, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d across the key demos.\u00a0 For 130 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/06\/26\/today-is-1-again-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31],"class_list":["post-2456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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