{"id":2436,"date":"2018-06-12T10:26:39","date_gmt":"2018-06-12T14:26:39","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2436"},"modified":"2018-06-12T10:26:39","modified_gmt":"2018-06-12T14:26:39","slug":"today-is-1-again-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/06\/12\/today-is-1-again-3\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 AGAIN"},"content":{"rendered":"<blockquote><p><strong>\u2018TODAY\u2019 Wins Key A25-54 and A18-49 Demos <\/strong><\/p>\n<p><strong>\u2018TODAY\u2019 Tops GMA During Huge Week of Exclusives<\/strong><\/p>\n<p><strong>\u2018TODAY\u2019 Continues Demo Wins Season to Date<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 June 12, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America,\u201d in the key A25-54 and A18-49 demos.\u00a0 For 128 straight weeks, TODAY has won A25-54, delivering its best streak in nearly six years.\u00a0 Among A18-49, TODAY has been number-one for 148 consecutive weeks.<\/p>\n<p>TODAY had a <a href=\"https:\/\/wpyadmin.ne.cision.com\/l\/fhyhuvyy\/vimeo.com\/273980077\/cc54ade6dc\">string of big exclusives last week<\/a>, beginning with Craig Melvin\u2019s interview with Pres. Bill Clinton, which continued to make news throughout the week.\u00a0 Savannah Guthrie had the first sit down interview with the Parkland resource officer, Scot Peterson, as well as Mira Sorvino\u2019s first television interview since her allegations against Harvey Weinstein, and Hoda Kotb sat down with actress Sandra Bullock, where they talked about their shared experiences of adoption and motherhood.<\/p>\n<p>Season to date, TODAY remains the number-one morning show, topping GMA in the key A25-54 and A18-49 demos.\u00a0 Additionally, TODAY has narrowed the total viewers margin with GMA by 77% while leading CBS This Morning by an extra 10% in total viewers compared to same point last season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.78<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,741<\/strong><\/td>\n<td><strong>0.69<\/strong><\/td>\n<td><strong>893<\/strong><\/td>\n<td><strong>1.04<\/strong><\/td>\n<td><strong>1,255<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.23<\/td>\n<td>10<\/td>\n<td>3,011<\/td>\n<td>0.43<\/td>\n<td>551<\/td>\n<td>0.64<\/td>\n<td>766<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.01<\/td>\n<td>13<\/td>\n<td>4,087<\/td>\n<td>0.69<\/td>\n<td>889<\/td>\n<td>1.00<\/td>\n<td>1,203<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.255 million A25-54 viewers, leading GMA by +52,000 (+4%) and CBS This Morning by +489,000 (+64%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 128 consecutive weeks (best streak in almost six years) and 144 of the last 145 weeks<\/li>\n<li>TODAY delivered a 1.04 A25-54 rating, +0.04 points ahead of GMA and +0.40 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 893,000 A18-49 viewers, +4,000 ahead of GMA and +342,000 (+62%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 148 consecutive weekly wins and has finished #1 in 154 of the last 156 weeks and 165 of the last 169 weeks<\/li>\n<li>TODAY\u2019s 0.69 A18-49 rating, tied with GMA and leading CBS by +0.26 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.741 million total viewers, leading CBS This Morning by +730,000 (+24%) <\/strong><\/p>\n<ul>\n<li>TODAY improved its total viewer advantage over CBS This Morning by 1% vs. prior week and by 20% versus the same week last season<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +159,000 and CBS by +575,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +157,000 and CBS by +436,000<\/li>\n<\/ul>\n<p><strong>TODAY Leads CBS by +747,000, 10% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018TODAY\u2019 Wins Key A25-54 and A18-49 Demos \u2018TODAY\u2019 Tops GMA During Huge Week of Exclusives \u2018TODAY\u2019 Continues Demo Wins Season to Date NEW YORK \u2013 June 12, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America,\u201d in the key A25-54 and A18-49 demos.\u00a0 For 128 straight weeks, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/06\/12\/today-is-1-again-3\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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