{"id":2405,"date":"2018-05-22T10:04:07","date_gmt":"2018-05-22T14:04:07","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2405"},"modified":"2018-05-22T10:04:07","modified_gmt":"2018-05-22T14:04:07","slug":"today-wins-the-ultimate-ratings-crown-across-the-board-week-of-royal-wedding","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/05\/22\/today-wins-the-ultimate-ratings-crown-across-the-board-week-of-royal-wedding\/","title":{"rendered":"\u2018TODAY\u2019 WINS THE ULTIMATE RATINGS CROWN ACROSS THE BOARD WEEK OF ROYAL WEDDING"},"content":{"rendered":"

\u2018TODAY\u2019 Wins Total Viewers and Reigns Supreme in Key A25-54 and A18-49 Demos for Entire Week<\/strong><\/p>\n

\u2018TODAY\u2019 #1 in A25-54 for 125 Consecutive Weeks, and Season-to-Date; Only Broadcast Up Year-Over-Year in Total Viewers<\/strong><\/p>\n

\u2018TODAY\u2019 Also #1 Across the Board on Wedding Day with Entire Anchor Team Live from Windsor<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 May 22, 2018 \u2013 NBC News\u2019 TODAY won the ultimate ratings crown across the board during the entire week of the royal wedding, topping ABC\u2019s \u201cGood Morning America\u201d in all key measurements: total viewers, A25-54 and A18-49. TODAY has been the number-one morning show in A25-54 for 125 straight weeks and in A18-49 for 145 consecutive weeks, while delivering its biggest advantage over GMA among A25-54 in 12 weeks. Additionally, TODAY delivered its best total viewers margin vs. GMA in 12 weeks, and its highest total viewer average in 10 weeks, and is the only morning broadcast to increase year-over-year and week-over-week.<\/p>\n

TODAY also dominated across the board on wedding day Saturday with TODAY\u2019s entire anchor team live from an exclusive vantage point directly overlooking the castle where Prince Harry and Meaghan Markle tied the knot.\u00a0 After the show\u2019s outright win on Friday with all four hours live from location, TODAY delivered the number-one broadcast on the big day across all key measurements: total viewers, A25-54 and A18-49 (6-9am ET).\u00a0 Anchored by Savannah Guthrie and Hoda Kotb, and joined by Megyn Kelly, Kathie Lee Gifford, Al Roker and Sheinelle Jones,\u00a0NBC averaged 6.417 million viewers, beating ABC\u2019s 6.348 million and CBS\u2019 4.786 million.\u00a0 NBC also beat the other broadcasters with 2.314 million viewers in A25-54 and 1.761 million viewers in A18-49.<\/p>\n

Season-to-date, TODAY is number-one in the key A25-54 and A18-49 demos, and has improved the total viewer gap with GMA by 87%, closing in to only -25,000 viewers, and also improved its lead over CBS\u2019 \u201cThis Morning\u201d by 8%.<\/p>\n

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TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.00<\/strong><\/td>\n13<\/strong><\/td>\n4,149<\/strong><\/td>\n0.82<\/strong><\/td>\n1,061<\/strong><\/td>\n1.18<\/strong><\/td>\n1,418<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.39<\/td>\n10<\/td>\n3,312<\/td>\n0.52<\/td>\n674<\/td>\n0.73<\/td>\n881<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.06<\/td>\n13<\/td>\n4,147<\/td>\n0.71<\/td>\n914<\/td>\n1.03<\/td>\n1,241<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.418 million A25-54 viewers, leading GMA by +177,000 (+14%) and CBS This Morning by +537,000 (+61%)<\/strong><\/p>\n