{"id":2395,"date":"2018-05-15T10:45:51","date_gmt":"2018-05-15T14:45:51","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2395"},"modified":"2018-05-15T10:45:51","modified_gmt":"2018-05-15T14:45:51","slug":"today-wins-again-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/05\/15\/today-wins-again-3\/","title":{"rendered":"\u2018TODAY\u2019 WINS AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY #1 in Key A25-54 Demo for 124 Consecutive Weeks \u2013 Best Streak in Six Years<\/strong><\/p>\n<p><strong>TODAY Takes A18-49 Demo for 144 Straight Weeks<\/strong><\/p>\n<p><strong>TODAY Narrows Total Viewers Gap with GMA Year-Over-Year<\/strong><\/p>\n<p><strong>Total Improves A25-54 Advantage vs. GMA Week-Over-Week and Year-Over-Year<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 May 15, 2018 \u2013 NBC News\u2019 TODAY is the number-one morning show across the key demos.\u00a0 The broadcast, anchored by Savannah Guthrie and Hoda Kotb, wins the A25-54 demo for 124 consecutive weeks and the A18-49 demo for 144 straight weeks, its best streak in both measurements for nearly six years.\u00a0 TODAY also narrows the total viewer gap with ABC\u2019s \u201cGood Morning America\u201d by 42% compared to the same week last year.\u00a0 Additionally, TODAY improves its A25-54 lead over GMA compared to both the prior week and the same week last year.<\/p>\n<p>TODAY is heading to Windsor this week to cover the Royal Wedding between Princess Harry and Meghan Markle.\u00a0 NBC will present the primetime special \u201cInside the Royal Wedding: Harry and Meghan,\u201d hosted by Guthrie and Kotb, on Wednesday, May 16 at 10pm ET, and all four hours of TODAY will be live from Windsor on Friday, May 18 from 7 to 11am ET.\u00a0 On Saturday, the day of the wedding, Guthrie and Kotb will co-anchor \u201cTODAY at the Royal Wedding\u201d beginning at 4:30am ET.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net\u00a0<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.89<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,977<\/strong><\/td>\n<td><strong>0.77<\/strong><\/td>\n<td><strong>995<\/strong><\/td>\n<td><strong>1.14<\/strong><\/td>\n<td><strong>1,372<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.37<\/td>\n<td>10<\/td>\n<td>3,263<\/td>\n<td>0.48<\/td>\n<td>617<\/td>\n<td>0.71<\/td>\n<td>857<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.99<\/td>\n<td>13<\/td>\n<td>4,119<\/td>\n<td>0.70<\/td>\n<td>901<\/td>\n<td>1.01<\/td>\n<td>1,217<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.372 million A25-54 viewers, leading GMA by +155,000 (+13%) and CBS This Morning by +515,000 (+60%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 124 consecutive weeks (best streak in almost six years) and 140 of the last 141 weeks<\/li>\n<li>TODAY delivered a 1.14 A25-54 rating, +0.13 points ahead of GMA and +0.43 points more than CBS<\/li>\n<li>TODAY\u2019s A25-54 lead over GMA was 19% higher than prior week and improved by 7% versus the same week last season<\/li>\n<li>TODAY topped GMA by at least 100,000 demo viewers for the third consecutive week<\/li>\n<\/ul>\n<p><strong>TODAY averaged 995,000 A18-49 viewers, +94,000 (+10%) more than GMA and +378,000 (+61%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 144 consecutive weekly wins and has finished #1 in 150 of the last 152 weeks and 161 of the last 165 weeks<\/li>\n<li>TODAY\u2019s 0.77 A18-49 rating led GMA by +0.07 points and CBS by +0.29 points<\/li>\n<li>Week-over-week, TODAY improved its A18-49 lead over GMA by 16%<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.977 million total viewers, leading CBS This Morning by +714,000 (+22%)<\/strong><\/p>\n<ul>\n<li>Compared to the same week last season, TODAY narrowed the total viewer gap vs. GMA by 42% while also posting a 68% higher advantage over CBS<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +166,000 and CBS by +583,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +168,000 and CBS by +443,000<\/li>\n<\/ul>\n<p><strong>TODAY leads CBS by +742,000 total viewers, 6% higher than last season<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY #1 in Key A25-54 Demo for 124 Consecutive Weeks \u2013 Best Streak in Six Years TODAY Takes A18-49 Demo for 144 Straight Weeks TODAY Narrows Total Viewers Gap with GMA Year-Over-Year Total Improves A25-54 Advantage vs. GMA Week-Over-Week and Year-Over-Year NEW YORK \u2013 May 15, 2018 \u2013 NBC News\u2019 TODAY is the number-one morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/05\/15\/today-wins-again-3\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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