{"id":2361,"date":"2018-04-17T10:38:18","date_gmt":"2018-04-17T14:38:18","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2361"},"modified":"2018-04-17T10:38:18","modified_gmt":"2018-04-17T14:38:18","slug":"today-wins-again-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/04\/17\/today-wins-again-2\/","title":{"rendered":"\u2018TODAY\u2019 WINS AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years<\/strong><\/p>\n<p><strong>TODAY Tops GMA for 140 Consecutive Weeks in A18-49<\/strong><\/p>\n<p><strong>TODAY Posts Biggest Week-Over-Week Growth in A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 April 17, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years. TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA\u00a0and CBS. TODAY also topped ABC\u2019s Good Morning America in A18-49 for 140 straight weeks.\u00a0Week-over-week, TODAY posted its biggest audience gain in A18-49 and more than doubled its advantage over GMA. Additionally, TODAY posted its best A25-54 and A18-49 delivery in three weeks and showed the biggest week-over-week growth in the same two categories.<\/p>\n<p>For the week of April 9, TODAY was rated for four days (April 9, April 10, April 12, and April 13) due to special coverage of House Speaker Paul Ryan\u2019s resignation announcement.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><strong>WEEK OF APRIL 2-8, 2018<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.83<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,964<\/strong><\/td>\n<td><strong>0.81<\/strong><\/td>\n<td><strong>1,046<\/strong><\/td>\n<td><strong>1.17<\/strong><\/td>\n<td><strong>1,415<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.42<\/td>\n<td>10<\/td>\n<td>3,317<\/td>\n<td>0.51<\/td>\n<td>653<\/td>\n<td>0.73<\/td>\n<td>884<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.06<\/td>\n<td>13<\/td>\n<td>4,185<\/td>\n<td>0.74<\/td>\n<td>949<\/td>\n<td>1.10<\/td>\n<td>1,322<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.415 million A25-54 viewers, leading GMA by +93,000 (+7%) and CBS This Morning by +531,000 (+60%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 120 consecutive weeks (best streak in almost six years) and 136 of the last 137 weeks<\/li>\n<li>TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.44 points more than CBS<\/li>\n<li>This was TODAY\u2019s best A25-54 delivery in three weeks<\/li>\n<li>TODAY saw the biggest A25-54 viewership increase versus prior week (+54,000, or +4%) while posting wider demo advantages over GMA (by 33%) and CBS (by 10%)<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.046 million A18-49 viewers, +97,000 (+10%) more than GMA and +393,000 (+60%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 140 consecutive weekly wins and has finished #1 in 146 of the last 148 weeks and 157 of the last 161 weeks<\/li>\n<li>TODAY\u2019s 0.81 A18-49 rating led GMA by +0.07 points and CBS by +0.30 points<\/li>\n<li>TODAY had its best A18-49 delivery in three weeks.<\/li>\n<li>Week-over-week, TODAY posted the biggest A18-49 audience gain (+63,000, or +6%), more than doubled its advantage over GMA (+97,000 vs. +37,000 prior week), and improved its lead over CBS by 13%<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.964 million total viewers, leading CBS This Morning by +647,000 (+20%)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer average was up for the second straight week, posting its best delivery since the week of 3\/19\/2018<\/li>\n<li>TODAY\u2019s total viewer lead over CBS also hit a three-week high &#8212; 5% better than prior week, 32% higher than the same week last season<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +172,000 and CBS by +591,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +179,000 and CBS by +450,000<\/li>\n<\/ul>\n<p><strong>TODAY Leads CBS by +746,000\u00a0total viewers<\/strong><\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years TODAY Tops GMA for 140 Consecutive Weeks in A18-49 TODAY Posts Biggest Week-Over-Week Growth in A25-54 and A18-49 NEW YORK \u2013 April 17, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week in the key A25-54 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/04\/17\/today-wins-again-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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