{"id":2346,"date":"2018-04-10T10:37:29","date_gmt":"2018-04-10T14:37:29","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2346"},"modified":"2018-04-10T10:37:29","modified_gmt":"2018-04-10T14:37:29","slug":"today-wins-again","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/04\/10\/today-wins-again\/","title":{"rendered":"\u2018TODAY\u2019 WINS AGAIN"},"content":{"rendered":"<blockquote><p><strong>TODAY #1 Season-to-Date<\/strong><\/p>\n<p><strong>TODAY Tops GMA in the Key Demo for 119 Straight Weeks, Best Streak in Nearly 6 Years<\/strong><\/p>\n<p><strong>TODAY #1 Across the Board on Tuesday<\/strong><\/p>\n<p><strong>TODAY is Only Morning Broadcast Up in Total Viewers Week-to-Week\u00a0<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 April 10, 2018 \u2013 NBC News\u2019 TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC\u2019s GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. \u00a0On Tuesday, TODAY won outright, topping GMA in both total viewers and A25-54. Additionally, TODAY was the only morning broadcast to improve vs. the previous week in total viewers and in A25-54.\u00a0 Meanwhile, both GMA and CBS This Morning were down across both measurements week-to-week.\u00a0 TODAY also narrowed the total viewer gap with GMA vs. a year ago and last week.<\/p>\n<p><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n<p><strong>WEEK OF APRIL 2-8, 2018\u00a0<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.85<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,920<\/strong><\/td>\n<td><strong>0.76<\/strong><\/td>\n<td><strong>982<\/strong><\/td>\n<td><strong>1.13<\/strong><\/td>\n<td><strong>1,361<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.41<\/td>\n<td>10<\/td>\n<td>3,302<\/td>\n<td>0.49<\/td>\n<td>635<\/td>\n<td>0.73<\/td>\n<td>878<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.93<\/td>\n<td>12<\/td>\n<td>4,048<\/td>\n<td>0.73<\/td>\n<td>945<\/td>\n<td>1.07<\/td>\n<td>1,291<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.361 million A25-54 viewers, leading GMA by +70,000 (+5%) and CBS This Morning by +483,000 (+55%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 119 consecutive weeks (best streak in almost six years) and 135 of the last 136 weeks<\/li>\n<li>TODAY delivered a 1.13 A25-54 rating, +0.06 points ahead of GMA and +0.40 points more than CBS<\/li>\n<li>TODAY\u2019s A25-54 viewership increased by +21,000 (+2%) week-over-week as the program increased its leads over both GMA and CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 982,000 A18-49 viewers, +37,000 (+4%) more than GMA and +347,000 (+55%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 139 consecutive weekly wins and has finished #1 in 145 of the last 147 weeks and 156 of the last 160 weeks<\/li>\n<li>TODAY\u2019s 0.76 A18-49 rating led GMA by +0.03 points and CBS by +0.27 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.920 million total viewers, leading CBS This Morning by +618,000 (+19%)<\/strong><\/p>\n<ul>\n<li>TODAY was the only broadcast to see total viewer growth versus prior week (+138,000, or +4%)<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +174,000 and CBS by +592,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +181,000 and CBS by +451,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +1,000; Leads CBS by +747,000<\/li>\n<\/ul>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY #1 Season-to-Date TODAY Tops GMA in the Key Demo for 119 Straight Weeks, Best Streak in Nearly 6 Years TODAY #1 Across the Board on Tuesday TODAY is Only Morning Broadcast Up in Total Viewers Week-to-Week\u00a0 NEW YORK \u2013 April 10, 2018 \u2013 NBC News\u2019 TODAY is the number-one morning show across the board, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/04\/10\/today-wins-again\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS AGAIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[4,31,19],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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