{"id":2309,"date":"2018-03-20T13:10:40","date_gmt":"2018-03-20T17:10:40","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2309"},"modified":"2018-03-20T13:10:40","modified_gmt":"2018-03-20T17:10:40","slug":"today-is-1-again","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/20\/today-is-1-again\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 AGAIN"},"content":{"rendered":"<p><strong>TODAY Tops GMA in Key Demo for 116 Straight Weeks, Best Streak in Nearly 6 Years<\/strong><\/p>\n<p><strong>TODAY Wins A18-49 for 136 Consecutive Weeks<\/strong><\/p>\n<p><strong>TODAY is #1 Across the Board Season-to-Date<\/strong><\/p>\n<p><strong>TODAY Cuts Total Viewer Gap with GMA by Double Digits\u00a0<\/strong><\/p>\n<p>NEW YORK \u2013 March 20, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d once again in the key A25-54 demo.\u00a0 TODAY has now won 116 consecutive weeks in A25-54, its best streak in nearly 6 years, and continues to top GMA in A18-49 for 136 consecutive weeks.\u00a0 Season-to-date, TODAY remains the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has narrowed the total viewer gap with GMA by double digits vs. a year ago and week-to-week.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.78<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>3,877<\/strong><\/td>\n<td><strong>0.81<\/strong><\/td>\n<td><strong>1,042<\/strong><\/td>\n<td><strong>1.17<\/strong><\/td>\n<td><strong>1,416<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.32<\/td>\n<td>10<\/td>\n<td>3,218<\/td>\n<td>0.50<\/td>\n<td>651<\/td>\n<td>0.75<\/td>\n<td>910<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>2.89<\/td>\n<td>12<\/td>\n<td>4,025<\/td>\n<td>0.76<\/td>\n<td>973<\/td>\n<td>1.10<\/td>\n<td>1,325<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.416 million A25-54 viewers, leading GMA by +91,000 (+7%) and CBS This Morning by +506,000 (+56%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 116 consecutive weeks (best streak in almost six years) and 132 of the last 133 weeks<\/li>\n<li>TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.42 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.042 million A18-49 viewers, +69,000 (+7%) more than GMA and +391,000 (+60%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 136 consecutive weekly wins and has finished #1 in 142 of the last 144 weeks and 153 of the last 157 weeks<\/li>\n<li>TODAY\u2019s 0.81 A18-49 rating led GMA by +0.05 points and CBS by +0.31 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 3.877 million total viewers, leading CBS This Morning by +659,000 (+20%)<\/strong><\/p>\n<ul>\n<li>TODAY narrowed the total viewer gap versus GMA by 41% compared to prior week and by 17% compared to the same week last season<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +184,000 and CBS by +604,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +197,000 and CBS by +465,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +25,000;\u00a0best STD total viewer margin vs. GMA since 2011-12.<\/li>\n<li>Leads CBS by +764,000<\/li>\n<\/ul>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for 116 Straight Weeks, Best Streak in Nearly 6 Years TODAY Wins A18-49 for 136 Consecutive Weeks TODAY is #1 Across the Board Season-to-Date TODAY Cuts Total Viewer Gap with GMA by Double Digits\u00a0 NEW YORK \u2013 March 20, 2018 \u2013 NBC News\u2019 TODAY was the number-one morning show [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/20\/today-is-1-again\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 AGAIN<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31],"class_list":["post-2309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; IS #1 AGAIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/20\/today-is-1-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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