{"id":2299,"date":"2018-03-13T11:06:53","date_gmt":"2018-03-13T15:06:53","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2299"},"modified":"2018-03-13T11:06:53","modified_gmt":"2018-03-13T15:06:53","slug":"today-is-1-for-115-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/13\/today-is-1-for-115-weeks\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 115 WEEKS"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in Key Demo for 115 Straight Weeks, Its Best Demo Streak in Nearly 6 Years\u00a0<\/strong><\/p>\n<p><strong>TODAY Wins Across the Board Season-to-Date <\/strong><\/p>\n<p><strong>TODAY Wins A18-49 Demo for 135 Consecutive Weeksra<\/strong><\/p>\n<p><strong>TODAY Retains Most Total Viewers vs. GMA<\/strong><\/p>\n<p>NEW YORK \u2013 March 13, 2018 \u2013 NBC News\u2019 TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 straight weeks and continues to retain the most total viewers year-over-year.<\/p><\/blockquote>\n<p><strong>TODAY HIGHLIGHTS:<\/strong>\u00a0\u00a0<strong>\u00a0<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.04<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,219<\/strong><\/td>\n<td><strong>0.84<\/strong><\/td>\n<td><strong>1,082<\/strong><\/td>\n<td><strong>1.25<\/strong><\/td>\n<td><strong>1,504<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.51<\/td>\n<td>10<\/td>\n<td>3,485<\/td>\n<td>0.52<\/td>\n<td>676<\/td>\n<td>0.75<\/td>\n<td>907<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.25<\/td>\n<td>13<\/td>\n<td>4,477<\/td>\n<td>0.77<\/td>\n<td>988<\/td>\n<td>1.14<\/td>\n<td>1,374<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.504 million A25-54 viewers, leading GMA by +130,000 (+9%) and CBS This Morning by +597,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 115 consecutive weeks (best streak in almost six years) and 131 of the last 132 weeks<\/li>\n<li>TODAY gained +1,000 A25-54 viewers compared to prior week<\/li>\n<li>TODAY delivered a 1.25 A25-54 rating, +0.11 points ahead of GMA and +0.50 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.082 million A18-49 viewers, +94,000 (+9%) more than GMA and +406,000 (+60%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 135 consecutive weekly wins and has finished #1 in 141 of the last 143 weeks and 152 of the last 156 weeks<\/li>\n<li>Week-over-week, TODAY\u2019s A18-49 viewership improved by +15,000 (+1%).<\/li>\n<li>TODAY\u2019s 0.84 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.219 million total viewers, leading CBS This Morning by +734,000 (+24%)<\/strong><\/p>\n<ul>\n<li>Versus the same week last year, TODAY narrowed its total viewer gap vs. GMA by 30% while its advantage over CBS is 47% higher<\/li>\n<\/ul>\n<p><strong>SEASON-TO-DATE<\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +189,000 and CBS by +610,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +203,000 and CBS by +469,000<\/li>\n<li>TODAY\u2019s A18-49 lead over GMA is up 2% vs. last season (+203,000 current vs. 199,000 last season)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +33,000;\u00a0best STD P2+ margin vs. GMA since 2011-12.<\/li>\n<li>Leads CBS by +771,000<\/li>\n<\/ul>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for 115 Straight Weeks, Its Best Demo Streak in Nearly 6 Years\u00a0 TODAY Wins Across the Board Season-to-Date TODAY Wins A18-49 Demo for 135 Consecutive Weeksra TODAY Retains Most Total Viewers vs. GMA NEW YORK \u2013 March 13, 2018 \u2013 NBC News\u2019 TODAY has won the key A25-54 demo [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/13\/today-is-1-for-115-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 115 WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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