{"id":2289,"date":"2018-03-06T10:34:35","date_gmt":"2018-03-06T15:34:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2289"},"modified":"2018-03-06T10:34:35","modified_gmt":"2018-03-06T15:34:35","slug":"today-is-1-morning-show-across-the-board-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/06\/today-is-1-morning-show-across-the-board-season-to-date\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE"},"content":{"rendered":"<blockquote><p><strong>TODAY Tops GMA in Key Demo for 114 Straight Weeks, Its Best Demo Streak in Nearly 6 Years<\/strong><\/p>\n<p><strong>TODAY Wins A18-49 Demo for 134 Consecutive Weeks \u00a0<\/strong><\/p>\n<p><strong>TODAY Retains Most Audience Year-Over-Year<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 March 6, 2018 \u2013 NBC News\u2019 TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season to date. TODAY also topped the competition in the key A25-54 demo once again for 114 straight weeks, marking its best streak in nearly six years, and won the A18-49 demo for a consecutive 134 weeks. Additionally, Year-over-year, TODAY retained the most audience in both total viewers and the key A25-54 demo, while ABC\u2019s GMA posted double digit declines in both total viewers and A25-54.<\/p>\n<p><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.08<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,237<\/strong><\/td>\n<td><strong>0.83<\/strong><\/td>\n<td><strong>1,067<\/strong><\/td>\n<td><strong>1.25<\/strong><\/td>\n<td><strong>1,503<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.46<\/td>\n<td>10<\/td>\n<td>3,415<\/td>\n<td>0.51<\/td>\n<td>655<\/td>\n<td>0.75<\/td>\n<td>910<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.12<\/td>\n<td>13<\/td>\n<td>4,265<\/td>\n<td>0.74<\/td>\n<td>948<\/td>\n<td>1.10<\/td>\n<td>1,333<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.503 million A25-54 viewers, leading GMA by +170,000 (+13%) and CBS This Morning by +593,000 (+65%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 114 consecutive weeks (best streak in nearly 6 years) and 130 of the last 131 weeks<\/li>\n<li>Compared to the same week last season, TODAY increased its advantage over the competition: 73% higher vs. GMA and 4% higher vs. CBS<\/li>\n<li>TODAY delivered a 1.25 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS<\/li>\n<li>GMA -14% vs. prior year in A25-54<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.067 million A18-49 viewers, +119,000 (+13%) more than GMA and +412,000 (+63%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 134 consecutive weekly wins and has finished #1 in 140 of the last 142 weeks and 151 of the last 155 weeks<\/li>\n<li>Versus the same week last season, TODAY\u2019s A18-49 lead over GMA improved by 24%<\/li>\n<li>TODAY has now ranked #1 among A18-49 viewers for <u>97 consecutive daily broadcasts<\/u><\/li>\n<li>TODAY\u2019s 0.83 A18-49 rating led GMA by +0.09 points and CBS by +0.32 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.237 million total viewers, leading CBS This Morning by +822,000 (+24%)<\/strong><\/p>\n<ul>\n<li>Versus the same week last year, TODAY reduced GMA\u2019s lead by 94% (-28,000 vs. -486,000 last year) and increased its advantage over CBS by 22% (+822,000 vs. +676,000 last year)<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +192,000 and CBS by +610,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +208,000 and CBS by +472,000<\/li>\n<li>TODAY\u2019s A18-49 lead over GMA is up 2% vs. last season (+208,000 current vs. 204,000 last season)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +47,000;\u00a0best STD P2+ margin vs. GMA since 2011-12.<\/li>\n<li>Leads CBS by +774,000<\/li>\n<\/ul>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for 114 Straight Weeks, Its Best Demo Streak in Nearly 6 Years TODAY Wins A18-49 Demo for 134 Consecutive Weeks \u00a0 TODAY Retains Most Audience Year-Over-Year NEW YORK \u2013 March 6, 2018 \u2013 NBC News\u2019 TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/06\/today-is-1-morning-show-across-the-board-season-to-date\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,31,19],"class_list":["post-2289","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/03\/06\/today-is-1-morning-show-across-the-board-season-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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