{"id":2278,"date":"2018-02-27T10:34:08","date_gmt":"2018-02-27T15:34:08","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2278"},"modified":"2018-02-27T10:34:08","modified_gmt":"2018-02-27T15:34:08","slug":"today-brings-home-across-the-board-ratings-gold-wins-second-week-of-olympics-and-february-2018","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/02\/27\/today-brings-home-across-the-board-ratings-gold-wins-second-week-of-olympics-and-february-2018\/","title":{"rendered":"\u2018TODAY\u2019 BRINGS HOME ACROSS-THE-BOARD RATINGS GOLD, WINS SECOND WEEK OF OLYMPICS AND FEBRUARY 2018"},"content":{"rendered":"<blockquote><p><strong>TODAY is #1 Outright for the Third Consecutive Month, Best Streak since June 2012 <\/strong><\/p>\n<p><strong>TODAY Wins Across The Board Every Morning of the PyeongChang Winter Games <\/strong><\/p>\n<p><strong>TODAY Tops GMA in Key Demo for 30th Consecutive Month, Its Best Demo Streak in Six Years <\/strong><\/p>\n<p><strong>TODAY Improves Key Demo and Total Viewers Advantages Over GMA <\/strong><\/p>\n<p><strong>TODAY is the Only Morning News Broadcast to Post Year-Over-Year Growth in Total Viewers, A25-54 and A18-49<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 February 27, 2018 \u2013 TODAY continues its ratings streak as the top-rated morning news broadcast, winning across the board during both week two from PyeongChang and February 2018.\u00a0 The monthly win marks TODAY\u2019s third consecutive month of ratings dominance in total viewers, the key A25-54 demo and A18-49 since June 2012.<\/p>\n<p>Co-anchored by Savannah Guthrie and Hoda Kotb, TODAY was number-one across the board during the full two weeks of Olympics coverage from South Korea, and posted its best two-week Winter Olympics advantage over GMA in P2+ and A25-54 since Vancouver 2010. TODAY\u2019s February win marks the show\u2019s 30th consecutive month at #1 in the A25-54 demo and 35th consecutive month at #1 in A18-49. Additionally, TODAY, which improved its advantages over GMA for both the month and the week, is the only morning news broadcast to post year-over-year growth in total viewers, A25-54 and A18-49.<\/p>\n<p>Additionally, Megyn Kelly TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. are up across the board week-to-week.<\/p>\n<p><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n<p><em><strong>FEBRUARY 2018 <\/strong><\/em><\/p>\n<p>TODAY averaged 4.471 million total viewers, leading GMA by +196,000 (+5%) and CBS This Morning by +960,000 (+27%)<\/p>\n<p>TODAY\u2019s total viewer advantage hit a six-year February high vs. GMA and a three-year February high vs. CBS<\/p>\n<p>TODAY more than doubled its total viewer lead over GMA compared to prior month (+196,000 vs. +62,000 in Jan\u201918)<\/p>\n<p>TODAY was the only broadcast to post viewership growth month-over-month (+2% vs. Jan\u201918) and versus February 2017 (+4%)<\/p>\n<p><strong>TODAY has been #1 among A25-54 viewers for 30 consecutive months and 31 of the last 32 months.<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.657 million A25-54 viewers, +265,000 (+19%) higher than GMA and +686,000 (+71%) more than CBS<\/li>\n<li>This was TODAY\u2019s best monthly average in a year (since Feb\u201917)<\/li>\n<li>TODAY improved its advantages over the competition month-over-month and versus February 2017<\/li>\n<\/ul>\n<p><strong>TODAY has ranked #1 among A18-49 viewers for 35 consecutive months<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.241 million A18-49 viewers, outperforming GMA by +238,000 (+24%) and CBS by +521,000 (+72%)<\/li>\n<li>TODAY had its best monthly A18-49 viewer average since December 2016<\/li>\n<li>Month-over-month, TODAY\u2019s A18-49 viewership increased by +4%.\u00a0 Compared to February 2017, TODAY was up +1%.<\/li>\n<\/ul>\n<p><strong><u>WEEK OF FEBRUARY 19-25, 2018<\/u><\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.17<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,389<\/strong><\/td>\n<td><strong>0.94<\/strong><\/td>\n<td><strong>1,217<\/strong><\/td>\n<td><strong>1.34<\/strong><\/td>\n<td><strong>1,614<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.45<\/td>\n<td>10<\/td>\n<td>3,374<\/td>\n<td>0.50<\/td>\n<td>646<\/td>\n<td>0.73<\/td>\n<td>885<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.02<\/td>\n<td>12<\/td>\n<td>4,189<\/td>\n<td>0.75<\/td>\n<td>964<\/td>\n<td>1.11<\/td>\n<td>1,334<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>TODAY finished 1st across-the-board for the 10th time in the last 13 weeks<\/p>\n<p>TODAY had its best two-week Winter Olympics advantages over GMA in P2+ and A25-54 since Vancouver 2010<\/p>\n<p><strong>TODAY averaged 1.614 million A25-54 viewers, leading GMA by +280,000 (+21%) and CBS This Morning by +729,000 (+82%)<\/strong><\/p>\n<ul>\n<li>TODAY has now ranked #1 among A25-54 viewers for 113 consecutive weeks (best streak in over five years) and 129 of the last 130 weeks<\/li>\n<li>Best Olympics Week #2 demo advantage over GMA since 2010 in Vancouver<\/li>\n<li>Compared to the same week last season, TODAY was the only broadcast to post A25-54 viewer growth (+36,000, or +2%) while more than tripling its advantage over GMA and increasing its lead over CBS by 46%<\/li>\n<li>TODAY delivered a 1.34 A25-54 rating, +0.23 points ahead of GMA and +0.61 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.217 million A18-49 viewers, +253,000 (+26%) more than GMA and +571,000 (+88%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 133 consecutive weekly wins and has finished #1 in 139 of the last 141 weeks and 150 of the last 154 weeks<\/li>\n<li>Compared to the same week last season, TODAY\u2019s A18-49 viewership was up +4% (+42,000) while more than tripling its lead over GMA and improving its advantage over CBS by 51%<\/li>\n<li>TODAY has now ranked #1 among A18-49 viewers for 92 consecutive daily broadcasts<\/li>\n<li>TODAY\u2019s 0.94 A18-49 rating led GMA by +0.19 points and CBS by +0.44 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.389 million total viewers, outperforming GMA by +200,000 (+5%) and CBS This Morning by +1.015 million (+30%)<\/strong><\/p>\n<ul>\n<li>TODAY ranked #1 among total viewers for the 10th time in the last 13 weeks (best streak in almost six years, April 2012)<\/li>\n<li>TODAY led CBS by at least one million viewers for the third consecutive week<\/li>\n<li>TODAY was the only morning program to post total viewer gains vs. the same week last season (up +143,000).\u00a0 TODAY improved its lead vs. CBS by 80% and posted a 567,000 viewer turnaround vs. GMA (+200,000 win vs. -367,000 loss prior year)<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +194,000 and CBS by +612,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +213,000 and CBS by +474,000<\/li>\n<li>TODAY\u2019s A18-49 lead over GMA is up 1% vs. last season (+213,000 current vs. 210,000 last season)<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +50,000;\u00a0best STD P2+ margin vs. GMA since 2011-12<\/li>\n<li>Leads CBS by +771,000<\/li>\n<\/ul>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY is #1 Outright for the Third Consecutive Month, Best Streak since June 2012 TODAY Wins Across The Board Every Morning of the PyeongChang Winter Games TODAY Tops GMA in Key Demo for 30th Consecutive Month, Its Best Demo Streak in Six Years TODAY Improves Key Demo and Total Viewers Advantages Over GMA TODAY is [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/02\/27\/today-brings-home-across-the-board-ratings-gold-wins-second-week-of-olympics-and-february-2018\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 BRINGS HOME ACROSS-THE-BOARD RATINGS GOLD, WINS SECOND WEEK OF OLYMPICS AND FEBRUARY 2018<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2278","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 BRINGS HOME ACROSS-THE-BOARD RATINGS GOLD, WINS SECOND WEEK OF OLYMPICS AND FEBRUARY 2018 - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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