{"id":2236,"date":"2018-01-30T11:32:58","date_gmt":"2018-01-30T16:32:58","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2236"},"modified":"2018-01-30T11:32:58","modified_gmt":"2018-01-30T16:32:58","slug":"today-is-the-1-morning-show-across-the-board-for-january-2018","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/01\/30\/today-is-the-1-morning-show-across-the-board-for-january-2018\/","title":{"rendered":"\u2018TODAY\u2019 IS THE #1 MORNING SHOW ACROSS-THE-BOARD FOR JANUARY 2018"},"content":{"rendered":"<blockquote><p><strong>TODAY Is #1 in Total Viewers for the Second Consecutive Month, Best Streak since June 2012 <\/strong><\/p>\n<p><strong>TODAY Saw its Biggest January A25-54 and A18-49 Leads Over GMA in Six Years<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 January 30, 2018 \u2013 TODAY wins across the board for the second straight month since June 2012, topping GMA in total viewers, the key A25-54 demo and A18-49. Additionally, the win marks TODAY\u2019s biggest January lead in both demos in over six years. In total viewer rating points, TODAY tied GMA both this week (1\/22) and last week (1\/15).<\/p>\n<p>Additionally, Megyn Kelly TODAY at 9 a.m. grew month-to-month in both total viewers and A25-54 (+3%). TODAY with Kathie Lee and Hoda also posted month-to-month increases, up 3% in total viewers and up 6% in A25-54.<\/p>\n<p>TODAY HIGHLIGHTS:<\/p>\n<p><em><strong>JANUARY <\/strong><\/em><\/p>\n<p><em><strong>2018<\/strong><\/em><\/p>\n<p><strong>TODAY averaged 4.392 million total viewers, +62,000 (+1%) ahead of GMA and +711,000 (+19%) higher than CBS This Morning<\/strong><\/p>\n<p><strong>TODAY averaged 1.614 million A25-54 viewers, leading GMA by +208,000 (+15%) and CBS by +611,000 (+61%)<\/strong><\/p>\n<ul>\n<li>TODAY posted its biggest January A25-54 win over GMA since 2012<\/li>\n<li>TODAY\u2019s January demo lead over GMA improved for the fourth consecutive year, increasing by +8% vs. 2017 levels<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.196 million A18-49 viewers, topping GMA by +193,000 (+19%) and CBS by +432,000 (+57%)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s biggest January A18-49 advantage over GMA since 2012<\/li>\n<li>TODAY improved its A18-49 advantage over GMA by 9% compared to January 2017<\/li>\n<\/ul>\n<p><strong><u>WEEK OF JANUARY 22-28, 2018<\/u><\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HHRtg<\/strong><\/td>\n<td><strong>HHShr<\/strong><\/td>\n<td><strong>P2+Rtg<\/strong><\/td>\n<td><strong>P2+Imps<\/strong><\/td>\n<td><strong>P18-49Rtg<\/strong><\/td>\n<td><strong>P18-49Imps<\/strong><\/td>\n<td><strong>P25-54Rtg<\/strong><\/td>\n<td><strong>P25-54Imps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.10<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>1.42<\/strong><\/td>\n<td><strong>4,309<\/strong><\/td>\n<td><strong>0.93<\/strong><\/td>\n<td><strong>1,193<\/strong><\/td>\n<td><strong>1.34<\/strong><\/td>\n<td><strong>1,621<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.60<\/td>\n<td>10<\/td>\n<td>1.18<\/td>\n<td>3,593<\/td>\n<td>0.59<\/td>\n<td>762<\/td>\n<td>0.84<\/td>\n<td>1,011<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.15<\/td>\n<td>13<\/td>\n<td>1.42<\/td>\n<td>4,317<\/td>\n<td>0.79<\/td>\n<td>1,019<\/td>\n<td>1.19<\/td>\n<td>1,437<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY is currently #1 in P2+, A25-54, &amp; A18-49 for the <u>2017-18 season-to-date <\/u><\/strong><\/p>\n<p><strong>TODAY averaged 1.621 million A25-54 viewers, leading GMA by +184,000 (+13%) and CBS This Morning by +610,000 (+60%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 109 consecutive weeks (best streak in over five years) and 125 of the last 126 weeks<\/li>\n<li>TODAY\u2019s A25-54 lead over CBS improved by 7% week-over-week<\/li>\n<li>TODAY delivered a 1.34 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.193 million A18-49 viewers, +174,000 (+17%) more than GMA and +431,000 (+57%) higher than CBS<\/strong><\/p>\n<ul>\n<li>Among A18-49 viewers, TODAY has now posted 129 consecutive weekly wins and has finished #1 in 135 of the last 137 weeks and 146 of the last 150 weeks<\/li>\n<li>Week-over-week, TODAY increased its A18-49 lead over CBS by 4%<\/li>\n<li>TODAY has now ranked #1 among A18-49 viewers for 73 straight daily broadcasts<\/li>\n<li>TODAY\u2019s 0.93 A18-49 rating led GMA by +0.14 points and CBS by +0.34 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.309 million total viewers, leading CBS This Morning by +716,000 (+16%)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer gap vs. GMA was 97% narrower than year ago (-8,000 vs. -252,000 last year).\u00a0 Versus prior week, TODAY cut the gap by more than half (-8,000 vs. -18,000 prior week).<\/li>\n<li>TODAY also posted higher total viewer margins versus CBS both week-over-week (up 19%) and year-over-year (up 11%)<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +175,000 and CBS by +592,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leads GMA by +205,000 and CBS by +462,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among total viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +15,000 best STD P2+ margin vs. GMA since 2011-12.<\/li>\n<li>Leads CBS by +726,000<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><\/p>\n<p>TODAY reached more consumers than GMA on Yahoo with over 35 million unique visitors turning to TODAY.com in December for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 50 consecutive months (59 out of the last 60), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.8x GMA on Yahoo\u2019s mobile visitor number in December 2017.<\/p>\n<p>###<\/p>\n<p>For more information contact:<\/p>\n<p>Elizabeth Kushel<br \/>\nNBC News<br \/>\no: (212) 664-1892<br \/>\nc: (917) 943-8076<br \/>\ne: <a href=\"mailto:elizabeth.kushel@nbcuni.com\">elizabeth.kushel@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Is #1 in Total Viewers for the Second Consecutive Month, Best Streak since June 2012 TODAY Saw its Biggest January A25-54 and A18-49 Leads Over GMA in Six Years NEW YORK \u2013 January 30, 2018 \u2013 TODAY wins across the board for the second straight month since June 2012, topping GMA in total viewers, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/01\/30\/today-is-the-1-morning-show-across-the-board-for-january-2018\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS THE #1 MORNING SHOW ACROSS-THE-BOARD FOR JANUARY 2018<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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