{"id":2222,"date":"2018-01-23T10:52:53","date_gmt":"2018-01-23T15:52:53","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2222"},"modified":"2018-01-23T10:52:53","modified_gmt":"2018-01-23T15:52:53","slug":"today-is-1-outright-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/01\/23\/today-is-1-outright-season-to-date\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 OUTRIGHT SEASON TO DATE"},"content":{"rendered":"

TODAY Is #1 in Total Viewers and All Demos For the Season, Posting Its Best STD Margin Over GMA Since 2011-2012<\/strong><\/p>\n

TODAY Is #1 in Key Demo for 108 Straight Weeks, Its Best Demo Streak in More Than 5 Years<\/strong><\/p><\/blockquote>\n

**PLEASE NOTE: Last week’s ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin Luther King Jr. holiday, further impacting the week\u2019s ratings.<\/strong><\/p>\n

NEW YORK \u2013 January 23, 2018 \u2013 TODAY is the number-one morning show outright for the season, beating the competition in total viewers, A25-54 and A18-49.\u00a0 The win marks TODAY\u2019s best season-to-date total viewer margin over Good Morning America since 2011-12.\u00a0 \u00a0TODAY has now won the key demo for 108 straight weeks, (124 of the last 125 weeks), its best demo streak in more than five years.<\/p>\n

**Please note: Last week’s ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin Luther King Jr. holiday, further impacting the week\u2019s ratings.<\/p>\n

Additionally, Megyn Kelly TODAY at 9 a.m. posted its best key demo delivery of the season and grew 6% in total viewers from the prior week. TODAY with Kathie Lee and Hoda grew double digits across the board in total viewers, A25-54 and A18-49 versus the previous week.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.17<\/strong><\/td>\n12<\/strong><\/td>\n4,463<\/strong><\/td>\n0.95<\/strong><\/td>\n1,231<\/strong><\/td>\n1.37<\/strong><\/td>\n1,649<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.78<\/td>\n11<\/td>\n3,861<\/td>\n0.63<\/td>\n818<\/td>\n0.89<\/td>\n1,077<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.26<\/td>\n13<\/td>\n4,511<\/td>\n0.82<\/td>\n1,058<\/td>\n1.22<\/td>\n1,477<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY is currently #1 in P2+, A25-54, & A18-49 for the 2017-18 season-to-date <\/strong><\/p>\n

TODAY averaged 1.649 million A25-54 viewers, leading GMA by +172,000 (+12%) and CBS This Morning by +572,000 (+53%)<\/strong><\/p>\n