{"id":2199,"date":"2018-01-09T11:58:01","date_gmt":"2018-01-09T16:58:01","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2199"},"modified":"2018-01-09T11:58:01","modified_gmt":"2018-01-09T16:58:01","slug":"nbc-nightly-news-with-lester-holt-is-1-for-81-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/01\/09\/nbc-nightly-news-with-lester-holt-is-1-for-81-straight-weeks\/","title":{"rendered":"\u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d IS #1 FOR 81 STRAIGHT WEEKS"},"content":{"rendered":"<p><strong><em>Marks Longest Key Demo Winning Streak in Over Four Years<\/em><\/strong><\/p>\n<p><strong><em>#1 Most-Watched Among A25-54 and A18-49 Viewers for 126 of Last 127 Weeks <\/em><\/strong><\/p>\n<p><strong><em>Posts Most Week-Over-Week Total Viewer Growth, Averages Over 10 Million Viewers<\/em><\/strong><\/p>\n<p>JANUARY 9, 2018 \u2013 \u201cNBC Nightly News with Lester Holt\u201d is the #1 most-watched evening broadcast in the key news demo for the week of January 1, according to Nielsen Media Research data.<\/p>\n<p>The broadcast continues its winning streak in the key demo, averaging 2.4 million A25-54 viewers and beating \u201cABC World News Tonight\u201d by +157,000 viewers (+7%) and \u201cCBS Evening News\u201d by +816,000 viewers (+52%). \u201cNightly News\u201d grew more week over week compared to ABC and CBS and marked the longest key demo winning streak in over four years. Additionally, \u201cNightly News\u201d posted its highest A25-54 viewer delivery in 52 weeks and improved its week-over-week advantage vs. ABC by 48% (+51,000) and CBS by 55% (+289,000).<\/p>\n<p>For 126 of the past 127 weeks, \u201cNightly News\u201d is also the most-watched among A18-49 viewers, averaging 1.7 million and topping ABC by +160,000 viewers (+10%) and CBS by +603,000 viewers (+54%). \u201cNightly News\u201d grew more week over week among A18-49 viewers compared to the competition and posted its highest A18-49 viewer delivery in 50 weeks. Year-over-year, \u201cNightly News\u201d improved its advantage over ABC by +60% (+60,000) and CBS by +17% (+86,000).<\/p>\n<p>\u201cNightly News\u201d averaged 10.1 million total viewers, beating \u201cCBS Evening News\u201d by +2.8\u00a0million total viewers (+34%) and posting the most growth week over week compared to any other evening broadcast.<\/p>\n<p>\u201cNightly News\u201d continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.<\/p>\n<p>For the week of January 1, \u201cNightly News\u201d rated for four nights (Jan. 2, Jan. 3, Jan. 4 and Jan. 5) due to the New Year\u2019s holiday.<\/p>\n<p>The broadcast also continues to dominate its competition on social media with more followers on Facebook and a 1.5x advantage in Twitter engagement compared to \u201cCBS Evening News.\u201d<\/p>\n<p>Follow Nightly News on <a href=\"https:\/\/twitter.com\/NBCNightlyNews\">Twitter<\/a> and on <a href=\"https:\/\/www.facebook.com\/nbcnightlynews\/\">Facebook<\/a> for the latest.<\/p>\n<p># # #<\/p>\n<p><strong>Weekly Highlights:<\/strong><\/p>\n<ul>\n<li>\u201cNightly News\u201d averaged 2.4 million A25-54 viewers, outperforming ABC by +157,000 viewers (+7%) and CBS by +816,000 (+52%).<\/li>\n<li>\u201cNightly News\u201d has ranked #1 in A25-54 for 81 consecutive weeks.<\/li>\n<li>\u201cNightly News\u201d grew more week over week compared to ABC and CBS and marked the longest key demo winning streak in over four years.<\/li>\n<li>\u201cNightly News\u201d averaged 1.7 million A18-49 viewers, topping ABC by +160,000 (+10%) and CBS by +603,000 (+54%).<\/li>\n<li>Among A18-49 viewers, Nightly News has won 126 of the last 127 weeks.<\/li>\n<li>\u201cNightly News\u201d grew more week over week among A18-49 viewers compared to ABC and CBS.<\/li>\n<li>\u201cNightly News\u201d averaged 10.1 million total viewers, beating CBS by +2.8 million (+34%).<\/li>\n<li>\u201cNightly News\u201d grew the most week over week compared to any other evening broadcast.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Season Highlights:<\/strong><\/p>\n<ul>\n<li>\u201cNightly News\u201d is the #1 evening newscast this season in A25-54 and A18-49<\/li>\n<li>\u201cNightly News\u201d holds its largest A25-54 demo advantage over CBS in four seasons.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Week of January 1 \u2013 January 5, 2018:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td><strong>Total Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A25-54 Viewers \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Rating \u00a0 \u00a0<\/strong><\/td>\n<td><strong>A18-49 Viewers \u00a0 \u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>NBC \u00a0 \u00a0<\/strong><\/td>\n<td>10.092<\/td>\n<td>1.96<\/td>\n<td>2.372<\/td>\n<td>1.33<\/td>\n<td>1.711<\/td>\n<\/tr>\n<tr>\n<td><strong>CBS<\/strong><\/td>\n<td>7.518<\/td>\n<td>1.29<\/td>\n<td>1.556<\/td>\n<td>0.86<\/td>\n<td>1.108<\/td>\n<\/tr>\n<tr>\n<td><strong>ABC<\/strong><\/td>\n<td>10.326<\/td>\n<td>1.84<\/td>\n<td>2.215<\/td>\n<td>1.20<\/td>\n<td>1.551<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n<p><strong>ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT<\/strong><\/p>\n<p><em>NBC Nightly News with Lester Holt<\/em>\u00a0is the most-watched evening newscast in America, providing the very latest on the day\u2019s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times.\u00a0<em>NBC Nightly News<\/em>\u00a0reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the\u00a0<em>Nightly News<\/em>\u00a0app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.<\/p>\n<p># # #<\/p>\n<p><strong>For more information contact<\/strong>:<\/p>\n<p>Rachel Zuckerman<\/p>\n<p>NBC News<\/p>\n<p>212-664-3996<\/p>\n<p><a href=\"mailto:rachel.zuckerman@nbcuni.com\">rachel.zuckerman@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks Longest Key Demo Winning Streak in Over Four Years #1 Most-Watched Among A25-54 and A18-49 Viewers for 126 of Last 127 Weeks Posts Most Week-Over-Week Total Viewer Growth, Averages Over 10 Million Viewers JANUARY 9, 2018 \u2013 \u201cNBC Nightly News with Lester Holt\u201d is the #1 most-watched evening broadcast in the key news demo [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2018\/01\/09\/nbc-nightly-news-with-lester-holt-is-1-for-81-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u201cNBC NIGHTLY NEWS WITH LESTER HOLT\u201d IS #1 FOR 81 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,31],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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