{"id":2150,"date":"2017-11-21T12:46:02","date_gmt":"2017-11-21T17:46:02","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2150"},"modified":"2017-11-21T12:46:02","modified_gmt":"2017-11-21T17:46:02","slug":"today-is-1-for-the-week-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/11\/21\/today-is-1-for-the-week-in-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR THE WEEK IN DEMO"},"content":{"rendered":"<blockquote><p><strong>TODAY Is #1 in the Key Demo for 99 Straight Weeks, Its Best Streak in More Than 5 Years<\/strong><\/p>\n<p><strong>TODAY Tops GMA By 256k in Total Viewers Friday, Its 9th Daily Win This Season<\/strong><\/p>\n<p><strong>TODAY Narrows the Total Viewer Gap with GMA Year to Year, Posting Its Closest STD Margin in 6 Years<\/strong><\/p><\/blockquote>\n<p>NEW YORK \u2013 November 21, 2017 &#8211; &#8211; TODAY was the number-one morning show outright last Friday, beating ABC\u2019s \u201cGood Morning America\u201d in total viewers and all demos. TODAY has now finished first across-the-board for 9 days this season.\u00a0 For the week, TODAY was the number-one morning show in the key demo A25-54, marking 99 straight weeks in the top spot (115 of the last 116 weeks), its best streak in more than five years.\u00a0Compared to the same week last year, TODAY closed the total viewer gap versus GMA and is posting its best season-to-date total viewer margin since 2011.<\/p>\n<p>Additionally, <em>Megyn Kelly TODAY<\/em> at 9 a.m. remained on par with the prior week in total viewers.\u00a0 This past Tuesday, the program posted its best A25-54 and A18-49 deliveries on a Tuesday since premiere week.\u00a0 <em>TODAY with Kathie Lee and Hoda<\/em> at 10 a.m. posted week-to-week growth in total viewers.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.03<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,231<\/strong><\/td>\n<td><strong>0.85<\/strong><\/td>\n<td><strong>1,095<\/strong><\/td>\n<td><strong>1.21<\/strong><\/td>\n<td><strong>1,463<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.65<\/td>\n<td>10<\/td>\n<td>3,694<\/td>\n<td>0.56<\/td>\n<td>725<\/td>\n<td>0.84<\/td>\n<td>1,014<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.14<\/td>\n<td>12<\/td>\n<td>4,330<\/td>\n<td>0.71<\/td>\n<td>918<\/td>\n<td>1.13<\/td>\n<td>1,359<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.463 million A25-54 viewers, leading GMA by +104,000 (+8%) and CBS This Morning by +449,000 (+44%)<\/strong><\/p>\n<ul>\n<li><strong>TODAY has ranked #1 among A25-54 viewers for <u>99 consecutive weeks<\/u> (best streak in over five years) and 115 of the last 116 weeks<\/strong><\/li>\n<li>TODAY delivered a 1.21 A25-54 rating, +0.08 points ahead of GMA and +0.37 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.095 million A18-49 viewers, +177,000 (+19%) more than GMA and +370,000 (+51%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.85 A18-49 rating led GMA by +0.14 points and CBS by +0.29 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.231 million total viewers, leading CBS This Morning by +537,000 (+15%)<\/strong><\/p>\n<ul>\n<li>Week-over-week, TODAY narrowed it gap vs. GMA by 39% (-99,000 vs. -162,000 prior week)<\/li>\n<li>TODAY has finished within 100,000 viewer of GMA in two of the last three weeks<\/li>\n<\/ul>\n<p><strong>TODAY won Friday across-the-board<\/strong><\/p>\n<ul>\n<li>Led GMA by +256,000 total viewers, +114,000 A25-54 viewers, and +201,000 A18-49 viewers<\/li>\n<\/ul>\n<p><strong><u>SEASON-TO-DATE<\/u><\/strong><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +111,000 and CBS by +533,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +174,000 and CBS by +439,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #2 among total viewers<\/strong><\/p>\n<ul>\n<li>Trails GMA by -130,000, 4% narrower than YAGO (-135,000);\u00a0 best STD P2+ margin vs. GMA since 2011.<\/li>\n<li>Leads CBS by +591,000, lowest of all-time<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><strong><br \/>\n<\/strong>TODAY reached more consumers than GMA on Yahoo with over 39 million unique visitors turning to\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0in October for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 46 consecutive months (55 out of the last 56),\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo\u2019s mobile visitor number in October 2017.<strong>\u00a0<\/strong><\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Is #1 in the Key Demo for 99 Straight Weeks, Its Best Streak in More Than 5 Years TODAY Tops GMA By 256k in Total Viewers Friday, Its 9th Daily Win This Season TODAY Narrows the Total Viewer Gap with GMA Year to Year, Posting Its Closest STD Margin in 6 Years NEW YORK [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/11\/21\/today-is-1-for-the-week-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR THE WEEK IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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