{"id":2138,"date":"2017-11-14T12:04:22","date_gmt":"2017-11-14T17:04:22","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2138"},"modified":"2017-11-14T12:04:22","modified_gmt":"2017-11-14T17:04:22","slug":"today-is-1-outright-2-days-wins-week-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/11\/14\/today-is-1-outright-2-days-wins-week-in-demo\/","title":{"rendered":"TODAY\u2019 IS #1 OUTRIGHT 2 DAYS & WINS WEEK IN DEMO"},"content":{"rendered":"

TODAY Is #1 In Total Viewers Wednesday and Friday, Its 3rd Multiple-Day Weekly Win This Season<\/strong><\/p>\n

TODAY Posts Its Highest Total Viewer Delivery In More Than Two Months<\/strong><\/p>\n

TODAY Is #1 in the Key Demo for 98 Straight Weeks, Its Best Streak in More Than 5 Years<\/strong><\/p>\n

TODAY Narrows the Total Viewer Gap with GMA By a 17% Year to Year, Posting Its Closest STD Margin in 6 Years<\/strong><\/p>\n

Megyn Kelly TODAY<\/strong><\/em> and <\/strong>TODAY with Kathie Lee and Hoda<\/strong><\/em> Post 3rd Straight Week of Growth<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 November 14, 2017 – – TODAY was the number-one morning show outright last Wednesday and Friday, placing first in total viewers and all demos. TODAY has now finished first across-the-board on multiple days for the third week this season.\u00a0 For the week, TODAY posted its highest total viewership in more than two months (since week of 9\/4\/2017).\u00a0 TODAY was also the number-one morning show in the key demo A25-54, marking 98 straight weeks in the top spot (114 of the last 115 weeks), its best streak in more than five years.\u00a0Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 17%, and is posting its best season-to-date total viewer margin vs. \u201cGood Morning America\u201d since 2011.<\/p>\n

Additionally, for the third consecutive week,\u00a0Megyn Kelly TODAY<\/em>\u00a0at 9 a.m. and TODAY with Kathie Lee and Hoda<\/em> at 10 a.m. posted week-to-week growth among A25-54 and A18-49.\u00a0 Megyn Kelly TODAY<\/em> was also up in total viewers versus the previous week, and on Friday, delivered its second-best total viewer delivery and third-best demo delivery since its launch.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n3.09<\/strong><\/td>\n12<\/strong><\/td>\n4,349<\/strong><\/td>\n0.89<\/strong><\/td>\n1,150<\/strong><\/td>\n1.24<\/strong><\/td>\n1,494<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.75<\/td>\n10<\/td>\n3,814<\/td>\n0.56<\/td>\n724<\/td>\n0.83<\/td>\n1,006<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.25<\/td>\n12<\/td>\n4,511<\/td>\n0.74<\/td>\n959<\/td>\n1.16<\/td>\n1,394<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.494 million A25-54 viewers, leading GMA by +100,000 (+7%) and CBS This Morning by +488,000 (+49%)<\/strong><\/p>\n