{"id":2129,"date":"2017-11-07T12:15:38","date_gmt":"2017-11-07T17:15:38","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2129"},"modified":"2017-11-07T12:15:38","modified_gmt":"2017-11-07T17:15:38","slug":"today-wins-big-on-halloween","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/11\/07\/today-wins-big-on-halloween\/","title":{"rendered":"\u2018TODAY\u2019 WINS BIG ON HALLOWEEN"},"content":{"rendered":"

TODAY Tops GMA on Halloween by 274k in Total Viewers, Best Single-Day Win in More Than a Month<\/strong><\/p>\n

TODAY Posts Narrowest Weekly Total Viewer Gap with GMA In Two Months<\/strong><\/p>\n

TODAY Is #1 in the Key Demo for 97 Straight Weeks, Its Best Streak in More Than 5 Years<\/strong><\/p>\n

TODAY Narrows the Total Viewer Gap with GMA By a Giant 88% Year to Year<\/strong><\/p>\n

Megyn Kelly TODAY<\/strong><\/em> and <\/strong>TODAY with Kathie Lee and Hoda<\/strong><\/em> Post 2nd Straight Week of Growth<\/strong><\/p><\/blockquote>\n

NEW YORK \u2013 November 7, 2017 – – TODAY was the number-one morning show outright on Halloween, topping ABC\u2019s \u201cGood Morning America\u201d in total viewers (by 274k) and all demos. For the week, TODAY posted its highest total viewership and closest margin to GMA (just 22k) in eight weeks, since the week of 9\/4\/2017.\u00a0 TODAY was also the number-one morning show in the key demo A25-54, marking 97 straight weeks in the top spot (113 of the last 114 weeks), its best streak in more than five years.\u00a0Compared to the same week last year, TODAY closed the total viewer gap versus GMA by a huge 88%.<\/p>\n

Additionally, for the second consecutive week,\u00a0Megyn Kelly TODAY<\/em>\u00a0at 9 a.m. and TODAY with Kathie Lee and Hoda<\/em> at 10 a.m. continued to post week-to-week growth across all demos.\u00a0 Megyn Kelly TODAY<\/em> was up 3% in A25-54 and up 2% in A18-49, and TODAY with Kathie Lee and Hoda<\/em> was up 3% in total viewers, 7% n \u00a0A25-54, and 6% in A18-49 versus the prior week.<\/p>\n

TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n\n\n\n
Net<\/strong><\/td>\nHH<\/strong>
\nRtg<\/strong><\/td>\n		HH<\/strong>
\nShr<\/strong><\/td>\n		P2+<\/strong>
\nImps<\/strong><\/td>\n		P18-49<\/strong>
\nRtg<\/strong><\/td>\n		P18-49<\/strong>
\nImps<\/strong><\/td>\n		P25-54<\/strong>
\nRtg<\/strong><\/td>\n		P25-54<\/strong>
\nImps<\/strong><\/td>\n<\/tr>\n
TODAY<\/strong><\/td>\n2.97<\/strong><\/td>\n12<\/strong><\/td>\n4,184<\/strong><\/td>\n0.92<\/strong><\/td>\n1,184<\/strong><\/td>\n1.29<\/strong><\/td>\n1,555<\/strong><\/td>\n<\/tr>\n
CBS THIS MORNING<\/td>\n2.55<\/td>\n10<\/td>\n3,515<\/td>\n0.52<\/td>\n666<\/td>\n0.78<\/td>\n938<\/td>\n<\/tr>\n
GOOD MORNING AMERICA<\/td>\n3.05<\/td>\n13<\/td>\n4,206<\/td>\n0.73<\/td>\n940<\/td>\n1.11<\/td>\n1,341<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TODAY averaged 1.555 million A25-54 viewers, leading GMA by +214,000 (+16%) and CBS This Morning by +617,000 (+66%)<\/strong><\/p>\n