{"id":2118,"date":"2017-10-31T12:25:08","date_gmt":"2017-10-31T16:25:08","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=2118"},"modified":"2017-10-31T12:25:08","modified_gmt":"2017-10-31T16:25:08","slug":"today-wins-26-straight-months","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/10\/31\/today-wins-26-straight-months\/","title":{"rendered":"\u2018TODAY\u2019 WINS 26 STRAIGHT MONTHS"},"content":{"rendered":"<blockquote><p><strong>TODAY Is #1 in the Key Demo for 26 Straight Months, Its Best Streak in More Than 5 Years<\/strong><\/p>\n<p><strong>TODAY Posts Its Best Key Demo Lead Over GMA in a Month<\/strong><\/p>\n<p><strong>TODAY Narrows the Total Viewer Gap with GMA Year to Year<\/strong><\/p>\n<p><em><strong>Megyn Kelly TODAY<\/strong><\/em><strong> and <\/strong><em><strong>TODAY with Kathie Lee and Hoda<\/strong><\/em><strong> Post Week-to-Week Growth<\/strong><\/p><\/blockquote>\n<p>NEW YORK &#8211; October 31, 2017 &#8211; &#8211; TODAY\u00a0was the number-one morning show\u00a0topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54 for the Nielsen-rated month of October, marking 26 straight months in the top spot. \u00a0TODAY also won the key demo for the week of October 23, its\u00a096th straight week in first place (winning 112 of the last 113 weeks), and its best streak in more than five years.\u00a0 TODAY delivered its best A25-54 advantage over GMA and CBS in four weeks.\u00a0 Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 6%.<\/p>\n<p>Additionally for the week,\u00a0<em>Megyn Kelly TODAY<\/em>\u00a0at 9 a.m. posted its best total viewer delivery since premiere week, and grew its week-to-week average by 10%.\u00a0 The show also increased by 11% in the key demo versus last week.\u00a0 <em>TODAY with Kathie Lee and Hoda<\/em>\u00a0at 10 a.m.\u00a0grew 9% across the board in total viewers, A25-54, and A18-49 versus the prior week.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em><strong>OCTOBER 2017\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/em><\/p>\n<p><strong>TODAY has now won its 26th consecutive month in A25-54 (and 27th of the last 28 months)<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.483 million A25-54 viewers, +94,000 (+7%) higher than GMA and +544,000 (+58%) more than CBS This Morning<\/li>\n<\/ul>\n<p><strong>TODAY has been #1 among A18-49 viewers for 31 consecutive months<\/strong><\/p>\n<ul>\n<li>TODAY averaged 1.114 million A18-49 viewers, leading GMA by +156,000 (+16%) and CBS by +440,000 (+65%)<\/li>\n<\/ul>\n<p><em><strong>WEEK OF OCTOBER 23, 2017<\/strong><\/em><\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td><strong>Net<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\nShr<\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P18-49<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nRtg<\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>2.94<\/strong><\/td>\n<td><strong>12<\/strong><\/td>\n<td><strong>4,121<\/strong><\/td>\n<td><strong>0.87<\/strong><\/td>\n<td><strong>1,123<\/strong><\/td>\n<td><strong>1.21<\/strong><\/td>\n<td><strong>1,464<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.49<\/td>\n<td>10<\/td>\n<td>3,435<\/td>\n<td>0.49<\/td>\n<td>635<\/td>\n<td>0.73<\/td>\n<td>884<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.14<\/td>\n<td>13<\/td>\n<td>4,323<\/td>\n<td>0.73<\/td>\n<td>944<\/td>\n<td>1.14<\/td>\n<td>1,371<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY averaged 1.464 million A25-54 viewers, leading GMA by +93,000 (+7%) and CBS This Morning by +580,000 (+66%)<\/strong><\/p>\n<ul>\n<li>TODAY has ranked #1 among A25-54 viewers for 96 consecutive weeks (best streak in over five years) and 112 of the last 113 weeks<\/li>\n<li>Week-over-week, TODAY\u2019s A25-54 viewership increased by +8,000, while also improving its demo leads over the competition by 6% vs. GMA and 18% vs. CBS<\/li>\n<li><strong>These were TODAY\u2019s best A25-54 advantages over GMA and CBS in four weeks<\/strong><\/li>\n<li>TODAY delivered a 1.21 A25-54 rating, +0.07 points ahead of GMA and +0.48 points more than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.123 million A18-49 viewers, +179,000 (+19%) more than GMA and +488,000 (+77%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY was the only morning program to add A18-49 viewers week-over-week (+40,000), improving its advantages over GMA by 30% and CBS by 26%<\/li>\n<li>TODAY\u2019s 0.87 A18-49 rating led GMA by +0.14 points and CBS by +0.38 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.121 million total viewers, leading CBS This Morning by +686,000 (+20%)<\/strong><\/p>\n<ul>\n<li><strong>TODAY\u2019s total viewer lead over CBS moved higher for the third consecutive week, hitting its highest level since the week of 9\/4\/2017<\/strong><\/li>\n<li>TODAY total viewer gap vs. GMA was 6% narrower compared to the same week last season<\/li>\n<\/ul>\n<p><em><strong>SEASON-TO-DATE<\/strong><\/em><\/p>\n<p><strong>TODAY ranks #1 among A25-54 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +94,000 and CBS by +544,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #1 among A18-49 viewers<\/strong><\/p>\n<ul>\n<li>Leads GMA by +156,000 and CBS by +440,000<\/li>\n<\/ul>\n<p><strong>TODAY ranks #2 among total viewers<\/strong><\/p>\n<ul>\n<li>Trails GMA by just -153,000 and leads CBS by +601,000<\/li>\n<\/ul>\n<p><strong>TODAY DIGITAL HIGHLIGHTS:<\/strong><strong><br \/>\n<\/strong>TODAY reached more consumers than GMA on Yahoo with over 35.5 million unique visitors turning to\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 45 consecutive months (54 out of the last 55),\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.\u00a0<a href=\"http:\/\/today.com\/\">TODAY.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo\u2019s mobile visitor number in September 2017.<strong>\u00a0<\/strong><\/p>\n<p>###<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<br \/>\n<\/a>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Is #1 in the Key Demo for 26 Straight Months, Its Best Streak in More Than 5 Years TODAY Posts Its Best Key Demo Lead Over GMA in a Month TODAY Narrows the Total Viewer Gap with GMA Year to Year Megyn Kelly TODAY and TODAY with Kathie Lee and Hoda Post Week-to-Week Growth [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2017\/10\/31\/today-wins-26-straight-months\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS 26 STRAIGHT MONTHS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,31,19],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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